ERA Singapore Launches RealtyWatch by ERA

ERA Singapore Launches RealtyWatch by ERA, A Consumer-Facing Mobile App That Empowers Clients Through Insights on Transacting in the Real Estate Market

• Developed in-house, the mobile application features various proprietary prop-tech tools used by its network of more than 8,100 trusted advisers.
• MP of Bishan-Toa Payoh GRC Mr Chong Kee Hiong engaged in a dynamic dialogue with the senior management of ERA Singapore during the virtual Q3’21 Career Advancement Day.
• New YoungERA EXCO set up to promote the right values of professionalism and to impart knowledge to young real estate salespersons.

The latest innovative app features various proprietary prop-tech tools that were specially designed in-house to aid its trusted advisers and now, empower clients. With this, potential home buyers, sellers and renters can now get an accurate property market overview of the neighbourhoods they are residing in. The salient benefits of the mobile app include:

• Get Notified on Neighbourhood Property Transactions: Users will become privy to the latest price movements. When they have an enquiry, they can also reach out and get connected to any one of ERA’s 8,100 trusted advisers, anytime and anywhere. They can also read up on the latest property market information and updates.
• Comprehensive Property Calculators with Robo Adviser: Launched in mid-2020, iERA Robo Advisor is an advanced technology with a personalised advisory tool that enables clients to explore their property buying and selling needs based on various scenarios. Through its advanced algorithms, the virtual robot can instantaneously and automatically evaluate clients’ financial positions and offer unbiased solutions for their property investment goals.
• Generate Instant Estimated Valuations of Properties: Thanks to a collaboration with leading property portal EdgeProp, users can now get instant estimates for their properties. The properties will be valued based on EdgeProp’s fair value methodology, which is endorsed by valuers with over 30 years of experience in the market. 90% of EdgeProp’s Fair Value calculations fall within +/- 10% of actual transactions over a 5-year time horizon.
• Find Latest New Launch Homes with Real-time Availability: Users can easily search for a new launch project based on their criteria and add projects to the Favourites tab. All the information, including project factsheets, site plans, virtual tours, and number of units sold will be available in one click. Users will also receive a push notification whenever there is a unit sold or a unit released for sale.
• View Latest Mortgage Packages from Major Banks: Designed in tandem with Singapore’s largest independent mortgage advisory firm Redbrick, this feature will allow users to receive real-time information on interest rates and packages for financing their properties. They can also seek advice on loan selections and home-protection packages from Redbrick’s mortgage advisers.

“The role of a real estate agent has evolved over the years due to emerging technologies and shifting homebuyer demographics. As a proponent of technology, ERA Singapore is always looking to launch evolutionary solutions and services for the benefit of our clients and agents,” says Mr Marcus Chu, CEO of ERA Singapore. “The features available on RealtyWatch by ERA mobile app are carefully designed to provide our clients with the right tool and knowledge to transact in the real estate market. They can now access professional, personalised property advice before approaching ERA’s trusted advisers for further guidance.”

“With this collaboration, ERA agents will have the access to instant indicative valuations on their mobile apps, which will put them in a better position to advise their clients. At EdgeProp, we believe in providing the tools to make sense of data, and we are very happy to work with ERA to enhance this experience for their agents,” says Mr Bernard Tong, CEO of EdgeProp Singapore.

The Road Ahead: Dynamic Dialogue with Mr Chong Kee Hiong, MP of Bishan-Toa Payoh GRC

ERA’s fully virtual Q3’21 Career Advancement Day was graced by Mr Chong Kee Hiong, MP of Bishan-Toa Payoh GRC, who has previously held CEO positions in various REIT organisations. During the dynamic dialogue, Mr Chong discussed with senior management of ERA Singapore on the growth and outlook of office leasing and retail rental market, as well as the emerging retail model in a post-pandemic future.

Unveiling of YoungERA’s new EXCO team

In 2020, ERA’s top 5 performing agents are all in their 30s. The increasing presence of Gen Z will change how we work and the future of real estate. To promote the right values of professionalism and to impart knowledge to young real estate salespersons, YoungERA was set up for ERA teammates under 35 to come together and learn best practices from another.

The new EXCO comprises the following:

1. Sophia Ng, District Division Director, 30: Consistent winner of Top Achiever & Top Recruiter awards. Holds the record of being the youngest female in ERA to be promoted to the title of District Division Director. Presently the YoungERA President.
2. Alton Seow, Division Director, 33: Achieved numerous Top Division Director of the Month awards. Trains fellow teammates on the topic of Personal Branding.
3. Andreas Tan, Division Director, 32: Winner of numerous Top Division Director and Top Achiever awards.
4. Firdaus Z, Senior Marketing Director, 29: Among ERA’s Top 7% achievers for 2019 & 2020.
5. Jazreel Lim, Senior Marketing Director, 28: Clinched 2nd place in the GenERAtion award for Q1 2021.
6. Sheadon Chay, Senior Marketing Director, 31: Joined the ERA Million Dollar Club in 2020.
7. Trish Yee, Senior Marketing Manager, 33: Successfully balances her life as a realtor, entrepreneur, and influencer. Finished Top 3 position for MasterChef Singapore Season 2.

“We have seen a rise of young realtors doing well and taking the award stage in recent years. This group of realtors are the core agents who are taking the lead in our digital transformation journey. With continuous training and guidance, they will no doubt soar to greater heights,” says Marcus.

Related Articles

EdgeProp: https://www.edgeprop.sg/property-news/era-launches-app-showcasing-property-market-insights-and-trend

Yahoo News: https://sg.news.yahoo.com/era-launches-app-showcasing-property-060315298.html