ERA and EdgeProp Sign MOU to Promote Real Estate Literacy and Financial Prudency Through Market Reports, Property Valuations and PropTech

The initiatives will empower clients’ decision making through the provision of up-to-date property information as well as direct access to trusted advisers

SINGAPORE, 20 August 2021 – Singapore’s largest international real estate agency ERA Singapore (ERA) and leading property portal EdgeProp signed a Memorandum of Understanding (MOU) on the 3 August 2021 during ERAis Q3’21 Career Advancement Day, a quarterly conference that recognises and awards its trusted advisers based on the previous quarter’s performances.

Under the MOU, ERA’s 8,100 trusted advisers and their clients will now have access to EdgeProp’s Edge Fair Value and Home Report while EdgeProp’s users will be able to tap on the iERA Robo Advisor, an advanced technology with personalised advisory tool.

Powered by Edge Fair Value, ERA’s trusted advisers will be able to provide their clients with instant estimated valuations of their properties. EdgeProp’s methodology is endorsed by valuers with over 30 years of experience in the market. Ninety per cent of EdgeProp’s Fair Value calculations fall within +/- 10 per cent of actual transactions over a five-year time horizon. With these valuations, the advisers will be able to tabulate close-to-accurate projections of net proceeds and plan the next phase of property investing for their clients.

ERA’s trusted advisers will also be able to benefit from EdgeProp’s comprehensive Home Report, which is derived from millions of data points. In a single report, users can glance key information such as a property’s developer, architect, nearby amenities, indicative open market value, implied rental yield and historical high. The sales transactions section details the selling price, price per square foot and date of sale of successfully sold units. The report also informs users of profit transactions as well as compares prices and rentals with nearby properties.

Now a salient feature of EdgeProp’s portal, the iERA Robo Advisor enables users to explore their property buying and selling needs based on varied scenarios. Through its advanced algorithms, the virtual robot can instantaneously and automatically evaluate the customers’ financial positions and offer unbiased solutions for their property investment goals.

EdgeProp’s users can also reach out directly to ERA’s trusted advisers, who are all professionally trained with a wealth of knowledge, for further advanced analysis.

“In today’s world, clients are becoming increasingly discerning, with many taking a hands-on approach throughout their home purchasing or selling journeys,” says Mr Marcus Chu, CEO of ERA SIngapore. “EdgeProp’s Edge Fair Value and Home Report will give ERA’s trusted advisers an advantage when it comes to anticipating clients’ needs and enquiries. The data obtained from the two services will enable them to more effectively strategise their clients’ property investment plans.”

“We are excited to partner with ERA and integrate the iERA Robo Advisor as part of our Property Calculator tools within our portal,” says Mr Bernard Tong, CEO of EdgeProp Singapore. “Taking the website experience to the next level, this Proptech tool enhances our users’ financial prudency and helps them to make better property decisions.”

Related Articles:

Yahoo Singapore: https://sg.news.yahoo.com/era-launches-app-showcasing-property-060315298.html

Edgeprop Singapore: https://www.edgeprop.sg/property-news/era-launches-app-showcasing-property-market-insights-and-trend