Metigy empowers ERA Realty to digitise Singapore’s property industry through AI-driven digital marketing

The academy will empower ERA’s 20,328 employees across APAC to augment their digital marketing and customer engagement strategies

SINGAPORE, 06 April 2022 – Metigy, the world’s leading AI-powered marketing solution for small businesses, today signed an agreement with ERA Realty Network Pte Ltd (“ERA Realty”) in Singapore to support ERA’s Digital Marketing Academy for employees and agents in Asia Pacific.

In a first-of-its-kind for the Singaporean property industry, Metigy will work with ERA to upskill its regional staff and agents with digital marketing competencies to better serve and engage their customers through the likes of social media and digital advertising. The partnership includes access to Metigy’s AI-powered marketing technology platform that will enable ERA’s staff and agents to build better insights-led outreach strategies, and with it, create campaigns that reach the right audience and efficiently track engagements.

Metigy’s customer success team will work closely with ERA to drive adoption rates through sign ups, promotions and training, while its content team will support ERA to provide education for creating social-media-ready content and tips for running successful advertising campaigns.

The partnership comes at a time when agents are taking to digital marketing for property listings and agent recruitment, making the importance of a strong digital marketing strategy even more important for agents to reach their audience. The trusted advisers can also use digital marketing to deliver their recruitment strategies.

Director of Singapore Strategic Partnerships at Metigy, Hemant Doshi says, “Digital transformation continues to be a driving force for businesses and at Metigy, we are committed to championing a growth mindset while also working to provide access to tools designed to make digital marketing easier for SMEs in Southeast Asia. We are excited to be partnering with the ERA team as we work together to shape our shared digital future and it’s great to be part of their forward-thinking approach to embedding AI-powered digital marketing across its business. We are already seeing an increase in the generation of tomorrow interacting more through technology with a recent YouGov study highlighting that consumers in Asia are likely to increase their social media interactions in the next 12 months, compared with those in Europe. ERA taking this next step to empower its people showcases the direction we are going in as a region and the importance of embracing digital technologies.”

Metigy CEO and cofounder, David Fairfull says this new partnership affirms its commitment to support local businesses in Singapore and beyond with their digital marketing strategies, “As a digital leader with an expanding footprint in the APAC region, we know the great opportunity that the region represents and we’re proud to support the ERA team in delivering its vision of embedding digital marketing skills at its core.”

Kim Lee Tan, Chief Marketing & Digital Officer, ERA Realty says digital marketing is the lynchpin of every company’s lead generation and brand visibility success, “We look to support our team mates, who are representing our company as brands. We are extremely pleased to partner with Metigy to enable our team mates content push and platform analysis via Metigy’s AI-powered platform. We believe this will enable our agents to take digital marketing to greater heights. We are truly pleased to be the first in the market to launch a digital marketing academy and this partnership with Metigy is an integral part of our strategy to empower our agents digitally and technologically.”

Marcus Chu, CEO of APAC Realty and ERA Asia Pacific says, “We are thrilled to further advance our digital enablement so that our trusted advisers can continue to chart sustained growth. The organisation’s ongoing digital transformation is one of the key reasons why our agents recorded outstanding performances in 2021, and have managed to pivot and remain resilient during the COVID-19 pandemic’s period of lockdowns and social distancing restrictions.”
Metigy’s partnership with ERA strengthens its commitment to support local and regional businesses in Singapore and beyond with core digital marketing strategies, having recently set up its presence in Singapore. ERA has a global presence with a worldwide footprint of more than 39,000 salespersons working out of 2,350 offices across 33 countries.

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