ERA Launches One-stop Real Estate Digital Solution for Agents and Clients

Singapore, 2 March 2016 – ERA Realty Network (ERA) is proud to unveil its brand-new website. The new portal offers a sleek aesthetic as well as a slew of user-friendly features. Designed to be a one-stop solution for both property agents and clients, the website is optimised for viewing on different devices such as desktops, tablets and handphones.Amongst the marquee features include the Total Debt Serving Ratio Calculator; Real-time Loan Packages Comparison; and Monthly Loan Repayment Calculator. This trio of calculators allows homeowners to better plan for their property purchases.

Smarter Borrowing with Total Debt Serving Ratio Calculator
The Total Debt Serving Ratio is a formula aimed at encouraging more prudent borrowing. As a rule of thumb, clients’ total monthly debts cannot exceed more than 60% of their gross monthly salaries. With this calculator, clients can make more informed financial decisions in real time; property agents can also advise their clients accordingly.

Just Five Minutes to Compare Loan Packages in Real Time
Teaming up with iCompareLoan.com, ERA is now able to offer the former’s Home Loan Report™ to property agents with real-time home loan interest rate comparisons from different providers. This report incorporates the rules and calculations of Central Provident Fund (CPF) Board, Inland Revenue Authority of Singapore, and Monetary Authority of Singapore. Detailed calculations of down-payment cash required; taxes payable; CPF required; and financing costs are formulated in just three to five minutes.
Now, property agents are well poised to tackle property financing matters, which in the past were known to slow down or jeopardise deal closures. With this feature, ERA’s property agents are on deck to offer sound financial advice.

Monthly Repayment Calculator Highlights Financial Liabilities
The Monthly Repayment Calculator takes into consideration factors like Loan to Value; Interest Rate; and Loan Tenure. Home buyers can readily work out their finances as well as their monthly liabilities. This would allow them to gauge their spending power and settle for a purchase that suits their financial abilities.

Charts on Stamp Duty to Facilitate Clear Understanding
Easy-to-understand summaries, as well as infographics illuminating on stamp duties, are also available to help clients fully absorb what the taxes entail. From Buyer’s Stamp Duty to Seller’s Stamp Duty and Additional Buyer’s Stamp Duty, the page provides adequate information on how each tax affects different groups of individuals.

Offering Valued Market Insights
Buying a home is a form of long-term investment. A voice of authority in the industry, ERA will offer insights that empower both clients and salespersons as well as enhance their knowledge of property markets. Armed with such information, the latter can plan for their future investments as well as purchases.

An Online Repository of Compliments by Satisfied Customers
Clients looking to shortlist property agents can now do so even more confidently. A database of testimonials penned by satisfied customers will allow new clients to make informed hiring decisions. Salespersons with a stellar track record can use this page to build their personal branding and evoke trust.

Free Training Videos to Raise the Calibre of All Property Agents
ERA has taken the lead to elevate the profile of Singapore’s property agents. It will be uploading videos that impart skills and dole out important tips. All property agents in Singapore will be able to learn key takeaways from these sessions.

Web Design Optimised for Social Media Sharing
All content on the website is now optimised for sharing on Facebook, LinkedIn, Pinterest and Google+. Property agents who actively use these networking sites to further their customer reach can easily share up-to-date and meaningful content with their clients.