ERA, Where Knowledge Sparks Transformations

A Passion for Learning That Shapes Success

Alethea Seet’s journey into real estate didn’t start with ambition—it started with curiosity. What began as a desire to sell her BTO soon evolved into a career fueled by the pursuit of knowledge. “I initially took the RES course for personal reasons,” she shares. “But the deeper I went, the more I saw how much potential real estate held. I realized knowledge wasn’t just helpful—it was essential.”

Her hunger for learning became the cornerstone of her career. In 2024 alone, Alethea attended over 60 training sessions at ERA. “I believe that staying informed is non-negotiable in this industry. The market evolves constantly, and so should we,” she explains.

Recognizing that growth required an environment rich in resources, Alethea chose to join ERA. “What drew me in was ERA’s commitment to dynamic learning. The training here is forward-thinking, practical, and it evolves with the market,” she adds.

The Leadership Development Programme is one of the many trainings Alethea has attended since joining ERA.

Discovering the Power of IRM

One of the pivotal moments in Alethea’s career was joining the Investor Realtor Masterclass (IRM). The IRM, designed to break down complex asset progression strategies, offered her a new lens through which to view the market. “It wasn’t just theory,” she says. “IRM dives deep into structuring portfolios, decoupling, and how to approach different situations strategically.”

IRM not only honed her technical skills but connected her with a like-minded community. “Being part of IRM meant more than learning—it meant exchanging ideas with peers who are equally invested in growing their expertise,” she notes.

Alethea recalls one aspect that left a lasting impression—the retirement planning module presented by CEO Marcus Chu. “Seeing the actual costs of retirement made me pause. It’s not something that happens overnight. You need to plan early, and IRM made that crystal clear,” she explains. Inspired, she shared the insights with friends, reinforcing the importance of asset progression and early planning.

CEO Marcus Chu reveals surprising retirement costs in Singapore, sparking reflection.

Putting Knowledge to Work

Alethea didn’t just learn—she applied. Shortly after completing the IRM, she made a strategic decision to purchase a unit at Emerald of Katong. “It wasn’t impulsive,” she says. “Buying a property isn’t like picking out shoes. But the knowledge I’d gained made the decision straightforward. The location, amenities, and investment potential—it all made sense.”

Her experience paid off beyond her personal investment. Alethea believes in sharing the knowledge she gains, regularly posting informative content on social media, and even breaking down real estate news for her audience.

Alethea also successfully closed a deal for one of her clients at the same development. “It was rewarding because I genuinely believed in the value of the property. When you understand what you’re recommending, it shows,” she shares. She was especially moved when her client cut short an overseas trip to secure the unit.

Alethea securing her very own investment unit at the recently launched Emerald of Katong 

Eyes Set on the Future

As she looks ahead, Alethea remains committed to learning. She eagerly anticipates the next IRM session, ready to expand her understanding of portfolio structuring and asset progression. “Every time I attend, I walk away with something new. It shapes not just how I approach clients but how I plan my own future,” she says.

Alethea Seet’s journey is a testament to the transformative power of knowledge. Her story proves that with the right mindset and tools, the path to financial growth and success is clearer—and more rewarding—than ever.

Take the First Step Toward Your Real Estate Success

If you’re ready to elevate your career and unlock new opportunities, the Investor Realtor Masterclass (IRM) is your gateway to deeper insights and real-world strategies. Join Alethea and countless others who have transformed their careers by signing up for IRM today. Empower yourself with the tools to build wealth and shape your future!

Sign up now: https://events.era.com.sg/irm