When Melina Yap’s clients first came to her, they had one goal—sell their home at Esparina Residences and upgrade. But by the time they were done, they hadn’t just sold their home at a record price—they had also secured a rental at One Holland Village and purchased two brand-new units at Parktown Residences.

It wasn’t luck. It was strategy. And it was only possible with the right planning, insights, and ERA’s powerful tech tools helping them every step of the way.

A moment of success captured—celebrating another seamless multi-step move with happy clients.

With a track record of consistently achieving Superstar and Diamond Achiever awards at ERA, Melina is no stranger to navigating complex transactions. “Many wouldn’t know the sweat, stress, and effort behind every closing and award,” she shares. “Real estate isn’t just about selling—it’s about building trust, long-term planning, and making the right moves at the right time.”

Step One: Selling & Securing a Temporary Home

The couple was eager to move to a bigger home in the city-fringe but needed a clear financial plan to do so. Melina helped them sell their Esparina Residences unit at a record price, ensuring they maximized their cash proceeds before making their next move.

Since their next purchase wasn’t confirmed yet, they needed a temporary home. Rather than simply assisting with a rental search, Melina advised them on a smarter approach—looking for listings on their own to save on agent fees, while she personally vetted their tenancy agreement to ensure they got the best deal.

They eventually settled on One Holland Village, a brand-new development in a vibrant location with easy access to amenities—ticking all their boxes for a comfortable transition.

Step Two: From One Home to Two

With their finances planned out and a rental secured, the couple explored their next big move—purchasing their dream home. Initially, they were unsure whether to go for a private resale unit or a new launch, but Melina guided them through the advantages of new launches.

Using ERA’s SALES+, she mapped out a financial and timeline strategy with tools like Project Whiz and financial calculators, giving them a clear picture of their options. They soon realized that progressive payments and stamp duty flexibility made new launches a more strategic choice for them.

What started as a plan to buy one unit turned into two. After carefully reviewing their finances, they saw the potential to invest in a second unit—allowing them to plan for both their future home and long-term property gains.

Step Three: Reshuffling the Strategy for Priority Access

Initially, they were considering two different developments, wanting to diversify their investment. However, their queue numbers weren’t ideal, meaning their selection would be limited—or worse, they might not even get a unit at all.

Seeing this, Melina re-strategized on the spot, recommending they consolidate their purchases in Parktown Residences.

With developer’s Multiple Purchase Scheme, they gained priority access, securing two prime units in the development—each fitting different aspects of their future plans.

“It was the perfect balance between lifestyle and long-term growth,” Melina shares. “Especially with Parktown Residences being an integrated development, it offered unmatched convenience, which was a key factor in their decision-making.”

Consistent recognition—Melina’s strategic thinking and client commitment shine through in every transaction she handles.

Beyond Transactions—A Long-Term Property Plan

Melina’s expertise didn’t just help her clients sell, rent, and buy seamlessly—it gave them a long-term real estate strategy that worked in their favor.

By leveraging ERA’s real-time analytics from ERApro and transaction planning tools in SALES+, she ensured her clients made the most of every opportunity at every step of the journey.

“The key to a successful upgrade isn’t just about selling and buying—it’s about timing, planning, and strategy,” she explains. “Every decision is interconnected, and having the right data, tools, and market insights makes all the difference.”

A Realtor Clients Keep Coming Back To

For Melina, real estate isn’t just about a single deal—it’s about building trust and long-term relationships.

“A lot of my clients start by engaging me for one sale, but they stay because they see the value of long-term property planning,” she shares. “When they realize that real estate moves aren’t just transactions but stepping stones to greater opportunities, they come back—and they refer their friends and family.”

With a client-first approach, expert knowledge, and ERA’s cutting-edge technology, Melina ensures every move isn’t just a decision—it’s a well-calculated strategy for the future.

A proud moment—Melina leaves her mark at ERA’s Millionaire Gala, celebrating a year of strategic wins and satisfied clients.

In an ever-changing market, having the right agent makes all the difference.