ERA, Where Expertise is Built

At ERA, agents are empowered to carve out their own niche, backed by a robust network, training, and resources. Specialization is key in this competitive industry, and for Timothy Choo, that specialization is shophouses—heritage-rich properties that blend history, character, and investment potential.

As part of ERA’s commitment to agent development, Timothy will be conducting the upcoming Expert Series for Commercial & Industrial, where he will share insights on how to Create Unstoppable Shophouse Deals. His journey reflects how ERA equips our agents with the tools, knowledge and opportunities to thrive in specialized markets.

A Market Unlike Any Other

Timothy’s introduction to shophouses was unconventional—it started with an F&B rental deal for a friend. “That was when I realized how intricate shophouses are, from their zoning regulations to their unique layouts,” he recalls. “It felt like an entirely different segment of real estate that not many agents were tapping into.”

Unlike cookie-cutter condominiums or commercial spaces, no two shophouses are the same. Each one carries its own story, architectural quirks, and set of challenges, making every transaction a fresh and exciting experience.

The Art of Selling History

Beyond their aesthetic appeal, shophouses are historical landmarks that have withstood the test of time. “One of the most fascinating properties I encountered was a shophouse where our late founding father, Lee Kuan Yew, once hid during the Japanese occupation,” Timothy shares. “That’s what makes shophouses so special—they are living history.”

Another standout deal in his career was a 3,000 sqft shophouse in River Valley, perched on a hill with both a front and backyard—an exceedingly rare find. With two airwells and an expansive single-floor layout, it was a dream space for the right tenant. Timothy secured a lease with a major real estate group, reinforcing the strong demand for such distinctive properties.

With clients at a successfully leased shophouse—what started as a deal turned into a friendship

A Competitive Yet Rewarding Niche

Despite their allure, shophouses are one of the most complex asset classes to handle. Regulations are stringent, market trends shift rapidly, and misconceptions abound. “Many buyers assume all shophouses have the same zoning and can be used for any business, but that’s not true,” Timothy explains. “Each shophouse falls under different zoning categories—residential, commercial, or mixed-use—each with its own financing and tax implications.”

So why venture into such a challenging market? For Timothy, it’s about more than just business—it’s about passion. “I love the details—how each shophouse is designed, how businesses optimize their interiors, and how these spaces evolve with time,” he shares. “There’s always something new to learn.”

Recognizing the lack of younger agents in this segment, Timothy also sees an opportunity to modernize its marketing and introduce innovative ways to attract buyers. “With the ever-changing market, fresh perspectives and creative strategies are needed to bring shophouses to a broader audience,” he says.

Securing multiple leases in a high-demand street—Timothy’s strategic approach helped him outpace seven competing agents to close three successful deals.

Learning, Growing, and Giving Back

Timothy credits ERA’s strong network, training, and resources for helping him build expertise in this specialized market. With the support of ERA’s research tools and mentorship programs, he has developed a deep understanding of how to navigate shophouse transactions effectively.

Now, he’s paying it forward by sharing his insights with fellow agents. Later this year, Timothy will be leading sessions as part of ERA’s Expert Series for Commercial & Industrial, helping others navigate the complexities of shophouse deals and recognize the opportunities within this niche segment.

Keep a lookout for this upcoming session! Whether you’re a new agent exploring niche markets or an experienced realtor looking to refine your expertise, Timothy’s insights will offer valuable takeaways.

Recognized for his expertise—Timothy’s dedication has earned him industry accolades and the trust of clients and peers alike.

The Future of Shophouses

To Timothy, shophouses represent a blend of history, business, and opportunity. As Singapore’s real estate landscape evolves, he believes shophouses will remain highly sought-after investments, especially for those who appreciate their rarity and value.

“My advice for agents keen on this market? Stay sharp, stay proactive, and always be upfront about what can or cannot be done,” he says. “Shophouses aren’t for every agent, but for those willing to invest the time to understand them, the rewards are immense.”

In an industry where most agents focus on volume and speed, Timothy Choo stands out by specializing in one of the most intricate markets in real estate. With ERA’s support and his unwavering commitment, he continues to turn passion into expertise—one shophouse at a time.

Living his passion—Timothy continues to push boundaries in the shophouse market, transforming each closing into a new opportunity for growth.