ERA, Where Kindness Creates Ripples
Life for individuals living with disabilities often comes with immense challenges, but even the smallest act of kindness can make a world of difference. For J.A. Goh, kindness wasn’t a gesture—it was a mission. “If I don’t help him, who will?” he said when asked why he chose to go above and beyond for Jimmy, a disabled individual in need.
This extraordinary story began with a call from Eve, J.A.’s ex-colleague from over 20 years ago, who now resides in the United States. She reached out in desperation, seeking help for her brother Jimmy, who was being evicted from his rented room due to his disability.
A Realtor’s Determination to Make a Difference
Although helping someone secure a room rental wasn’t J.A.’s usual market, he didn’t hesitate. Meeting Jimmy, he quickly realized the urgency of the situation: Jimmy had less than two months to vacate, and his disability had made him unwelcome in his current rental. J.A. evaluated his options and advised Jimmy to explore HDB’s rental scheme, which was far more affordable and would shield him from the stigma often encountered in the private rental market.
But J.A. didn’t stop at advice. He dove into the details of HDB’s rental application process, researching every requirement and walking Jimmy through each step. When they hit roadblocks, J.A. accompanied Jimmy to meet the Member of Parliament to seek support. The MP wrote a letter advocating for Jimmy’s case, but as the eviction date loomed, the process required further follow-ups to ensure progress with HDB.
Determined not to give up, J.A. persisted. He wrote to HDB, followed up with the MP, and even accompanied Jimmy to an HDB interview, finally securing a rental flat just days before Jimmy’s eviction date.
Jimmy and J.A. sharing a smile after securing a home for Jimmy
Kindness in Action
J.A.’s commitment extended beyond securing the rental. Knowing Jimmy’s physical limitations, J.A. personally accompanied him to view the property and interacted with the existing tenants to ensure a smooth transition. To make the new space liveable, J.A. helped Jimmy purchase essentials like a mattress and curtains for privacy, finding creative solutions to overcome restrictions on drilling.
Throughout the journey, J.A. kept Eve updated, earning her profound gratitude. “Living in the US, I wasn’t able to be there to assist my brother, but J.A. graciously stepped in and went above and beyond to make sure he was well taken care of,” she wrote in a heartfelt email. She commended J.A.’s selflessness, saying, “We need more people like J.A. in the real estate industry.”
WhatsApp message of gratitude from Eve to JA
“Kindness Doesn’t Need Recognition”
When asked why he went to such lengths, J.A. simply replied, “Jimmy’s siblings are overseas. He’s all alone in Singapore. If I don’t help him, who will?” He added that his efforts were never about receiving anything in return. “Whether or not someone writes a recommendation, it doesn’t matter. I help because I can.”
Yet, J.A. acknowledges that acts of kindness can often come full circle. He recalls a client he helped 15 years ago who has since referred 13 deals to him. “I don’t expect it, but when it happens, it’s always a pleasant surprise,” he shared.
A Culture of Giving at ERA
ERA is proud to be the first real estate agency to launch an ESG initiative, focusing on creating meaningful social impact and uplifting communities in need. From supporting individuals with disabilities to fostering inclusivity, ERA is committed to making a difference in society.
J.A.’s story reflects a larger culture of generosity at ERA. Last year, when teammates faced personal crises, a call for donations was met with tens of thousands of dollars contributed by agents. The ESG by ERA Committee has consistently sought ways to give back through meaningful actions. ERA has partnered with the Singapore Association for the Deaf (SADeaf) in various initiatives, such as charity events and fundraisers, to support the deaf and hard-of-hearing community. These efforts reflect ERA’s dedication to creating an inclusive and compassionate society. Looking ahead, ERA is excited to continue these meaningful collaborations to make a positive impact on lives.
For J.A., ERA’s environment of support and kindness aligns with his personal values. “As long as it’s within my means, I’ll always find ways to help,” he says.
The Ripple Effect of Kindness
J.A. Goh’s story is a testament to the power of compassion and community. It reminds us that even in the competitive world of real estate, there’s room for humanity. His unwavering dedication to helping Jimmy wasn’t about closing a deal—it was about making a difference.
ERA, Where Knowledge Sparks Transformations
A Passion for Learning That Shapes Success
Alethea Seet’s journey into real estate didn’t start with ambition—it started with curiosity. What began as a desire to sell her BTO soon evolved into a career fueled by the pursuit of knowledge. “I initially took the RES course for personal reasons,” she shares. “But the deeper I went, the more I saw how much potential real estate held. I realized knowledge wasn’t just helpful—it was essential.”
Her hunger for learning became the cornerstone of her career. In 2024 alone, Alethea attended over 60 training sessions at ERA. “I believe that staying informed is non-negotiable in this industry. The market evolves constantly, and so should we,” she explains.
Recognizing that growth required an environment rich in resources, Alethea chose to join ERA. “What drew me in was ERA’s commitment to dynamic learning. The training here is forward-thinking, practical, and it evolves with the market,” she adds.
The Leadership Development Programme is one of the many trainings Alethea has attended since joining ERA.
Discovering the Power of IRM
One of the pivotal moments in Alethea’s career was joining the Investor Realtor Masterclass (IRM). The IRM, designed to break down complex asset progression strategies, offered her a new lens through which to view the market. “It wasn’t just theory,” she says. “IRM dives deep into structuring portfolios, decoupling, and how to approach different situations strategically.”
IRM not only honed her technical skills but connected her with a like-minded community. “Being part of IRM meant more than learning—it meant exchanging ideas with peers who are equally invested in growing their expertise,” she notes.
Alethea recalls one aspect that left a lasting impression—the retirement planning module presented by CEO Marcus Chu. “Seeing the actual costs of retirement made me pause. It’s not something that happens overnight. You need to plan early, and IRM made that crystal clear,” she explains. Inspired, she shared the insights with friends, reinforcing the importance of asset progression and early planning.
CEO Marcus Chu reveals surprising retirement costs in Singapore, sparking reflection.
Putting Knowledge to Work
Alethea didn’t just learn—she applied. Shortly after completing the IRM, she made a strategic decision to purchase a unit at Emerald of Katong. “It wasn’t impulsive,” she says. “Buying a property isn’t like picking out shoes. But the knowledge I’d gained made the decision straightforward. The location, amenities, and investment potential—it all made sense.”
Her experience paid off beyond her personal investment. Alethea believes in sharing the knowledge she gains, regularly posting informative content on social media, and even breaking down real estate news for her audience.
Alethea also successfully closed a deal for one of her clients at the same development. “It was rewarding because I genuinely believed in the value of the property. When you understand what you’re recommending, it shows,” she shares. She was especially moved when her client cut short an overseas trip to secure the unit.
Alethea securing her very own investment unit at the recently launched Emerald of Katong
Eyes Set on the Future
As she looks ahead, Alethea remains committed to learning. She eagerly anticipates the next IRM session, ready to expand her understanding of portfolio structuring and asset progression. “Every time I attend, I walk away with something new. It shapes not just how I approach clients but how I plan my own future,” she says.
Alethea Seet’s journey is a testament to the transformative power of knowledge. Her story proves that with the right mindset and tools, the path to financial growth and success is clearer—and more rewarding—than ever.
Take the First Step Toward Your Real Estate Success
If you’re ready to elevate your career and unlock new opportunities, the Investor Realtor Masterclass (IRM) is your gateway to deeper insights and real-world strategies. Join Alethea and countless others who have transformed their careers by signing up for IRM today. Empower yourself with the tools to build wealth and shape your future!
Sign up now: https://events.era.com.sg/irm
Thriving with Community and Support at ERA
In just a few years, Dorian Tan has achieved what many aspire to be in the competitive world of real estate. Securing Millionaire Achiever status in both 2023 and 2024, his journey showcases a perfect balance of personal fulfilment and professional success. At the heart of these achievements lie his connection to ERA, a supportive community that empowered him to thrive.
The Journey Home
Dorian’s career once required him to spend significant time away from Singapore, often traveling for months or years at a time. While these opportunities were rewarding, they also made him long for home. “I missed the familiarity of Singapore and, most importantly, being present with my family,” he reflects.
Upon returning to Singapore, Dorian decided to chart a new path – one that allowed him to stay grounded. Real estate became a perfect fit. “Selling homes felt natural,” Dorian explains. “It’s about helping others find a place they can call their own, something I value deeply after spending so much time away from mine.”
Focused and driven, Dorian is dedicated to finding the perfect place his clients can proudly call home.
Success Through Support
Dorian’s success in real estate is a testament to both his hard work and the people who supported him at ERA. “ERA is more than just a reputable brand—it’s a community that truly supports its agents,” he shares. “From experienced mentors to supportive management, the ecosystem here is designed for growth. Having seen the importance of strong teamwork in my previous roles, I recognized the same values at ERA, which made it the ideal place to thrive.”
He highlights how the genuine care and guidance of his mentors and colleagues helped him navigate challenges. “ERA’s people are what set it apart. It’s not just about tools; it’s about the relationships, the trust, and the shared vision for success that make all the difference,” Dorian notes.
A Father’s Commitment
As a father of twins, Dorian’s career in real estate offered him more than just financial stability. It gave him the freedom to be present for his family, witness milestones, and create cherished memories. “Time with my family is priceless,” he says. “This career allows me to balance professional success with personal fulfillment.”
A Two-Year Milestone
Dorian’s dedication and resilience translated into millionaire status in both 2023 and 2024. “Reaching this milestone isn’t just about the numbers,” he reflects. “It’s about proving to myself and my family that this career shift was the right choice.”
Finding Home in Real Estate
For Dorian, real estate is more than a career; it’s a calling. It’s about finding a home—in Singapore, in his work, and within ERA’s supportive community. His story is a powerful reminder that success is not just about seizing opportunities but also about finding where you truly belong.
Dorian Tan’s journey exemplifies the transformative power of aligning one’s values with the right environment. For anyone considering a leap of faith, his story stands as proof that, with determination and the support of a community like ERA, success is always within reach.
ERA, Where Ambitions Soar to Limitless Heights
While many fresh university graduates embark on corporate careers, Gina Tng charted her own path. With a degree in environmental engineering from Nanyang Technological University and a world of possibilities ahead, she made a bold decision: to forgo the conventional climb up the corporate ladder and dive straight into the dynamic world of real estate. Almost 15 years later, Gina stands as a testament to how daring choices and unwavering determination can lead to realizing no goals are too big to be achieved, even achieving a seven-figure commission in just one month.
A Record-Breaking Career
Gina entered the real estate industry with ambitious goals and a relentless drive. Her initial aim of achieving six-figure monthly incomes quickly became a reality, sustained for over a year. Not content with stopping there, she set her sights on even loftier targets, eventually achieving milestone incomes of a quarter-million, half-million, and even a seven-figure month. In June 2020, these incredible achievements earned her the title of ERA’s Record Sales Realtor, solidifying her position as one of the top agents in the industry. Managing over 100 teammates, she has personally closed more than 1,000 transactions, including luxury condominiums, landed homes, commercial buildings, and Good Class Bungalows worth millions.
Success Built on Integrity and Relationships
For Gina, success is not just about numbers but the trust and relationships she builds with her clients. “Real estate isn’t about making a quick sale,” she shares. “It’s about being honest and genuine, guiding clients toward sound decisions, and building long-term relationships.”
Her client-first approach has garnered her countless five-star reviews and a loyal following of repeat customers. Many have referred her to their family and friends, cementing her reputation as a trusted family agent. “When I tell clients the good and bad about a property, it’s because I want them to make informed decisions. Their trust means everything to me,” she adds.
Embracing the Luxury Market with Plush by ERA
Gina is a distinguished member of the Plush by ERA network, an exclusive community for agents who broker the sale of luxury properties worth more than $5 million every two years and earn a minimum annual commission of $200,000. As one of its inaugural members, Gina has leveraged this platform to network with like-minded professionals and share experiences in dealing with high-net-worth clients. “Women should be financially independent and dare to dream freely,” she says. “It takes time and determination to attain success, but the sky’s the limit if you hold on to your beliefs.
Redefining Real Estate Through Innovation
Gina’s success also stems from her adaptability and embrace of technology. From leveraging social media to mastering SALES+ super app, she ensures her clients receive the best insights and data for their property portfolios. During the COVID-19 pandemic, she pivoted to digital marketing and successfully closed deals that others found challenging.
A Vision for Wealth Creation
Real estate, for Gina, is more than a career; it’s a means of creating lasting value. “I believe real estate is one of the most powerful tools for wealth creation in land-scarce Singapore,” she says. Her journey reflects this belief—from purchasing her first condominium to achieving her dream of a landed home for her parents and four dogs. “This career has allowed me to build a life I’m proud of, while staying true to my values of hard work and family.”
Inspiring the Next Generation
To fresh graduates considering a career in real estate, Gina offers this advice: “Take bold steps, stay committed, and live a life with no regrets. The flexibility and financial freedom this career offers are unmatched, but it requires discipline and the right mindset to excel.”
Gina Tng’s journey is a testament to the power of daring to dream and staying grounded in one’s values. From fresh graduate to real estate leader, her story inspires anyone looking to carve their own path and build a legacy of success.
Empowered by ERA’s Expertise and Community
In the dynamic world of real estate, Eugene Kang has carved a niche as a top-performing project sales agent who seamlessly combines professional expertise with personal investment acumen. For Eugene, real estate is not just a career—it’s a way of life rooted in hard work, family, and a vision for long-term success.
A Strategic Start
Eugene’s investment journey began years before his professional career, with the purchase of an Executive Condominium (EC) that became his matrimonial home. This milestone decision reflected his foresight and commitment to creating stability for his family. “The EC was a stepping stone,” Eugene shares. “It taught me the value of thoughtful, long-term decisions in property investments.” Over the years, the value of this EC has doubled, showcasing the power of strategic planning and market timing.
From EC to Active Property Investment
After meeting the EC’s Minimum Occupation Period (MOP), Eugene strategically decoupled ownership to invest in a new launch property. This move marked his shift into active property investment, leveraging the market insights and tools he developed through his career. The decision paid off handsomely, with the property appreciating 20% in value since its purchase. “As agents, we’re constantly immersed in the market. This gives us a unique advantage not just to guide clients but also to secure opportunities for ourselves,” he notes.
Aligning Personal and Financial Goals
Eugene’s personal investment strategy recently brought him and his family to Chuan Park, a highly anticipated development in the Serangoon area. Seizing the opportunity, they acquired multiple units as a family, aligning both their personal and financial goals. “It was a strategic decision,” Eugene explains. “With its excellent location and growth potential, Chuan Park checked all the boxes for us.”
Eugene submitting his own cheque at the recent Chuan Park launch.
Leading by Example in Real Estate
While Eugene is known for his accolades in project sales, he believes success goes beyond transactions. “Clients trust you more when they see you making the same decisions you advise them to make,” he says. “It’s about showing that you believe in what you’re recommending.”
Balancing Career and Family
Beyond the office, Eugene is a devoted family man. He cherishes moments with his loved ones and often shares glimpses of his life on social media, emphasizing the importance of balance. “Real estate isn’t just about financial gains; it’s about creating a life where my family feels secure and connected,” he reflects.
Eugene’s son browsing a showflat, exploring the space with curiosity.
Inspiring Others as a Leader and Mentor
Eugene’s leadership as a team player and mentor is another testament to his dedication. A consistent top performer, he motivates his team to excel through determination and teamwork. “Success doesn’t come easy, but it’s always worth the effort,” he says.
Your First Step Into Property Investment
For individuals inspired by Eugene’s journey, taking the first step in property investment is key. The upcoming Investor Realtor Masterclass offers a rare opportunity to learn actionable strategies from industry leaders, including CEO Marcus Chu. Equip yourself with the tools and insights needed to navigate Singapore’s real estate market confidently.
A Legacy of Knowledge and Resilience
Eugene Kang’s experience is a reminder of the power of knowledge, resilience, and the importance of making informed decisions that benefit not just yourself but also those you care about
ERA’s Ecosystem, Designed For Success
When the COVID-19 pandemic struck, it forced many to rethink their paths. For Claire Tan, a pause in her thriving beauty business became the catalyst for an extraordinary career pivot. Today, Claire is a celebrated real estate agent, ranked among the Top Achievers, a Rising Millionaire of 2024, and the winner of PropertyGuru’s reality TV show, Home Run. Her journey is inspiring—a testament to focus, discipline, and the pursuit of excellence.
Seizing Opportunity Amid Adversity
Before real estate, Claire was deeply focused in her beauty business. “I never imagined going into real estate full-time,” she recalls. Then came COVID-19. With the world slowing down, Claire pursued her RES papers. Initially, she saw real estate as a part-time venture, but the effort required to pass the papers sparked a realization. “After I realized how challenging the papers were, I didn’t want to waste my effort,” she shares. “So, I went full force into it.”
With a growing team managing Ladyy Claire Makeup, Claire focused entirely on real estate.
The Drive to Excel
Claire’s philosophy: “How we do anything is how we do everything.” When she committed to real estate, she gave it 200%. The industry’s complexity appealed to her curiosity, and she viewed her career as a game with milestones to conquer. “Focus and discipline are the two pillars of success,” she says. “Even when I’m not feeling my best, I show up and make things happen.”
Claire’s dedication paid off. In just two years, she became a Rising Millionaire and consistently a Top Achiever. Her crowning moment was winning PropertyGuru’s Home Run. “It was an eye-opening experience,” she says. “I stepped out of my comfort zone, upskilled, and formed beautiful friendships.” The show also boosted her career, with clients often recognizing her immediately.
Claire clinched the 9th Top New Achiever of 2023
Support and Mentorship
Claire credits her success to ERA’s supportive environment, which she describes as a crucial element in her journey. “ERA gives me a sense of home and belonging,” she says. “The people – agents, mentors, back-end staff – are always ready to help.” The company’s innovative tools, like SALES+, and consistent training provided her with a competitive edge, enabling her to deliver professional and reliable service to clients. “ERA’s ecosystem is designed for success,” she adds.
Claire has also embraced the role of mentorship, inspired by the support she received. Her mentees speak highly of her dedication. “Claire is an amazing mentor,” shares Agnes, one of her teammates. “She identifies my blind spots quickly and offers advice to refine my approach. Her experience and emotional intelligence have taught me invaluable negotiation and people skills.” Jadis adds, “Claire has been an incredible mentor since day one of my journey in real estate. She exudes confidence and provides invaluable pointers, always with unwavering promptness and support.”
Balancing Two Worlds
Juggling her roles as a business owner and agent was no small feat. Claire had to compartmentalize her schedule and strategize for the best results. “I redirected my company to save time while ensuring my real estate business delivered high ROI,” she explains. ERA’s resources, including an effective support team and mentorship, supported in maintaining this balance.
Claire started her beauty business, Ladyy Claire Makeup at the age of 17
Lessons and Takeaways
Engaging with high-net-worth clients has been rewarding. These interactions gave her life-changing perspectives and confidence. “My first few clients chose me for my sincerity and hunger to serve,” she recalls. “It reminded me that real estate is a people business. People buy from those they feel connected to.”
Words of Wisdom
Claire’s advice: “Find a good-hearted and capable mentor, be humble, and get to work.” She encourages aspiring agents to see self-employment as an opportunity. “The sky’s the limit,” she says. “With grit and action, your hard work will make an impact.”
A Journey of Inspiration
Claire Tan’s journey from beauty mogul to real estate millionaire exemplifies the power of determination and adaptability. Her story serves as a beacon for anyone looking to reinvent themselves, proving that with the right mindset, anything is possible.
Claire with her satisfied clients who managed to secure a unit at the recent Chuan Park launch.