ERA and Endowus Sign MOU to Further Consumer Literacy on Real Estate Asset Progression & Wealth Planning

These initiatives will benefit busy ERA trusted advisers and their valued customers, empowering them through their investment journey as they build their respective portfolios that align with their life stage and financial goals.

SINGAPORE, 12 November 2021 – Singapore’s largest international real estate agency ERA Singapore and Endowus, the country’s first and only digital advisor for CPF, SRS and cash savings, today signed a Memorandum of Understanding (MOU) that will see both organisations share their expertise to enrich consumers’ financial well-being.

Over the years, consumers have become more aware of the importance of long-term wealth planning. However, the lack of financial knowledge and busy schedules are often roadblocks to financial freedom.

The advents of robo-advisory services and easy access to professional expertise have simplified the process, empowering consumers to take charge of their own investment journeys. This collaboration between ERA and Endowus will allow consumers to diversify their investment portfolios to balance risk and maximise rewards through their own innovative platforms.

ERA’s trusted advisers and their clients can now enjoy access to Endowus’ platform, which includes the generation of intelligent portfolios based on their financial needs and goals. As an independent fee-only financial advisor, Endowus provides its clients with best-in-class funds from global fund managers, and systematically rebates 100% of any trailer fees received, improving access, lowering cost and providing unbiased investment advice, therefore increasing the probability of investment success for its clients.

On the other hand, Endowus’ investors can enjoy access to ERA’s RealtyWatch. This consumer-facing super-app features various proprietary PropTech tools that were previously designed for real estate trusted advisers’ use only.

One of the groundbreaking features available on RealtyWatch mobile app is the proprietary iERA Robo Advisor, which automatically generates personalised property investment plan based on users’ existing property portfolios and financial situation.

In addition, users will receive 24/7 notifications on neighbourhood property transactions, generate instant estimated valuations of properties, find latest new launch homes with real-time availability as well as view the latest mortgage packages from major banks.

Under the MOU, both organisations will also work together to conduct regular financial literacy programmes for ERA trusted advisers and their clients, as well as Endowus’ investors to meet their investment needs in real estate asset progression and wealth planning.

“We are honoured to collaborate with Endowus, as both organisations share the same vision in offering unbiased and professional financial advice to users and the community through the use of technology. Together, I believe that our work in our respective industries, and the society at large, will create new opportunities, and together we can build a future that will benefit one and all,” said Mr Marcus Chu, CEO of ERA Singapore.

“ERA has continued to set the pace as a market leader in the real estate industry, and has been progressive in their digital transformation journey to better serve their clients. Real estate investment is a key facet of one’s diversification portfolio. We are very excited about this strategic partnership with a like-minded organisation like ERA to provide access and education to both sets of clients to help them take better ownership of their wealth journey. We look forward to a fruitful partnership with ERA,” said Gregory Van, CEO of Endowus.

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Berita Harian: https://www.beritaharian.sg/ekonomi-kerja/era-endowus-ganding-bahu-tingkat-ilmu-celik-wang