ERA and Redbrick Sign MOU to Enhance Real Estate Ecosystem through Professional PropTech Tools

SINGAPORE, 8 July 2021 – Singapore’s largest international real estate agency, ERA Singapore (ERA), and Redbrick Mortgage Advisory (Redbrick), Singapore’s largest independent mortgage advisory firm have signed an agreement to enrich property buyers and sellers with the most up-to-date property transactions information, while promoting financial prudency.

Under the Memorandum of Understanding (MOU), ERA will provide Redbrick’s customers first-hand access to RealtyWatch and iERA Robo Advisor, two of the company’s proprietary PropTech tools currently used by its network of more than 8,100 trusted advisers.

To kick-start the collaboration, using ERA’s latest innovative tech tool RealtyWatch by ERA, Redbrick’s customers will receive most up-to-date property transaction information to give potential home buyers, sellers and renters an accurate property market overview of the neighbourhood that they are residing in.

Redbrick will also tap onto iERA Robo Advisor – an advanced technology with personalised advisory tool – within redbrick.sg to enable its customers to explore their property buying and selling needs on varied scenarios. Through its advanced algorithms, the virtual robot is able to instantaneously and automatically evaluate the customer’s financial position and offer unbiased solutions to their property investment goals.

Along with the service, Redbrick customers can also gain the latest updates to property launch information and promotions, as well as direct access to ERA’s suite of real estate trusted advisory by requesting assistance from ERA trusted advisers who are equipped with more advanced tech tools that are not available to public, such as investment analysis and project recommendations within iERA Robo Advisor.

In return, the collaboration will benefit all ERA’s existing RealtyWatch VIPs as they will receive real-time information on the latest interest rates and packages available to finance their property. Potential home buyers and sellers can receive unbiased, professional advice on matters pertaining to loan selection and home protection packages and request direct assistance from Redbrick Mortgage Advisors.

“These digital tools are carefully designed to empower home buyers and sellers with the right knowledge and know-how to transact in real estate, especially those who are not familiar with the property market. They can access professional, personalised property advice before approaching ERA trusted advisers for further advanced analysis,” said Marcus Chu, Chief Executive Officer of ERA. “This partnership is in line with ERA’s vision of offering evolutionary solutions and services to customers. It is our top priority to provide the right PropTech tools to enhance our customers’ financial prudency and empower them with up-to-date information as they embark on their real estate journey.”

“We are happy to work with an industry giant like ERA on this tech collaboration. This partnership enables consumers to access unbiased, customised real estate financing advice as well as latest information on property launches and movement in properties around the neighbourhood they are monitoring.” said Eugene Huang, Director of Redbrick. “In addition, Redbrick users will receive information on the latest property launches, while RealtyWatch VIPs will receive the latest financing packages from Redbrick.”

Under the MOU, ERA will be the exclusive real estate partner for Redbrick and both parties shall exclusively use and promote the products and services created during the term of the MOU in Singapore.

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8 July 2021 Official MOU Signing Ceremony Between ERA Singapore & Redbrick Mortgage Advisory: https://www.facebook.com/watch/live/?v=355422339505908&ref=watch_permalink

The Business Times: https://www.businesstimes.com.sg/real-estate/era-to-provide-redbrick-customers-with-proprietary-tools-under-mou

EdgeProp: https://www.edgeprop.sg/property-news/era-and-redbrick-sign-mou-proptech-collaboration

Yahoo News: https://sg.news.yahoo.com/era-redbrick-sign-mou-proptech-093327952.html