ERA Becomes First Real Estate Agency to Leverage AI and Integrate OpenAI GPT-3 Into Its SALES+ Super App

ERA Realty Network Pte Ltd (“ERA”) is proud to announce the integration of OpenAI Generative Pre-Trained Transformer 3 (GPT-3), into its proprietary SALES+ super app.

Leveraging on the powerful underpin of popular AI tool ChatGPT, this feature will revolutionise how agents manage their daily work, equipping them with automated features that save time on mundane administrative tasks, including copywriting, content generation and translations, allowing agents to focus on more challenging aspects of their job.

“Integrating OpenAI GPT-3 into our SALES+ app is a great step forward in providing our agents with the cutting-edge technology they need to stay ahead in the real estate market. This integration demonstrates our dedication to strategically invest in the most effective proptech solutions this year. By harnessing the power of AI, the effectiveness of our agents will be significantly improved, allowing them to focus on building relationships and providing valuable counsel to their clients. This will make them a valued and trusted real estate advisor who brings invaluable insight and guidance to their customers,” said Marcus Chu, CEO of APAC Realty and ERA Asia Pacific.

Launched in 2022, SALES+ was developed for ERA agents to improve sales efficiency through data automation and market intelligence for real time property analysis and quick marketing materials and reports. SALES+ includes five main pillars and features such as Suite, Analytics, Listings, Enterprise and Support, the integration of GPT-3 becomes the sixth pillar to the ERA’s SALES+ app, represented by the “+” symbol.

ERA agents can take advantage of AI-powered automation within the SALES+ app to access an array of support features. OpenAI GPT-3 in SALES+ comprises two sections – Guided Creation and Advanced – to streamline content creation and messaging.

Guided Creation is an efficient, user-friendly platform that simplifies the process of creating and managing content, as well as engaging with customers. Its two features, Content Management and Communication and Engagement, provide agents with the ability to generate necessary content quickly in the most optimal way. Content Management enables agents to better control how they communicate with customers.

Agents can determine the tone, length, and structure of their messages, as well as improve them for Search Engine Optimization (SEO) and summarizing them for key takeaways. Communication and Engagement helps generate and enhance agent support, from self-introductions to tenancy reminders, personalised festive greetings to open house and event invitations. It also offers agents the option to translate their messages into various languages and to suggest copy based on the platform type that the agent intends to post on.

Moreover, agents have access to an Advanced chat feature to interact with a chatbot for a wide range of AI-generated conversational responses. These features increase time efficiency and productivity, while engaging and connecting with clients.

“AI has ushered in a new era of automation and efficiency in the real estate industry. By integrating OpenAI GPT-3 into the SALES+ app, agents can take advantage of the latest tech tools to help them grow their business. I look forward to our agents unlocking the full potential of this enhancement that will enable them to reach their desired growth goals and improve the overall customer experience,” said Raymond Leong, Chief Technology Officer of ERA.