ERA Sets Aside S$500k a Year to Launch First in Singapore Rewards Scheme – ERA Extra Mile Programme

Singapore, 16 September 2015– ERA Realty Network Pte Ltd (ERA), will set aside S$500,000 a year to launch a salesperson effort recognition scheme called, “ERA Extra Mile Programme”. This programme will be the first of its kind amongst real estate agencies in Singapore, where agents are given ERA Points for efforts in service rendered to clients, and recruitment.The ERA Extra Mile Programme is an effort recognition programme open to all salespersons in ERA and will launch effective, 16 September 2015. ERA will pioneer this programme as it seeks to recognise talent in the highly competitive real estate industry.

The announcement for this initiative came during ERA’s Pinnacle+ talk, held at HDB Hub Convention Centre, Auditorium to an audience of over 500 agents. The session, part of ERA’s Continuing Professional Development (CPD) efforts, featured a talk by the senior management of ERA on the Post General Election 2015 Property Market Landscape. Additionally, announcements were made on upcoming projects, and new human resources initiatives for ERA salespersons, such as the ERA Extra Mile Programme.

“We are setting aside S$500,000 to launch this programme, as we would like to recognise and reward the hard work our salespersons put in,” said Jack Chua, Chief Executive Officer (CEO) of ERA. He added, “Even though we are in the Real Estate industry, ultimately, we are in the people business.” Jack Chua, CEO continued, “We would like to demonstrate commitment to our people.”

ERA salespersons will earn ERA Points based on their efforts in service rendered to clients, and recruitment. They can benefit from the ERA points by redeeming the course fees for their CPD and ERA Professional Development Programme training. Real Estate Agents have to attend a certain number of CPD courses in a year in order to be eligible to renew their CEA License and continue practising. Additionally, the ERA Points can be used to offset flight tickets and hotel stays when salespersons attend ERA Asia Pacific conferences in partner countries. Examples of partner countries include United States of America, South Korea, and Japan. Salespersons can also purchase corporate merchandise such as corporate uniforms and name cards with their ERA points.