ERA Singapore Signs MOU with Leading PropTech Solutions Provider, MixGo to Enhance Users’ Property Search Experiences and Optimise Property Leads for its Trusted Advisers

For the group photo: From L-R: Thomas Tan, COO of ERA Agency Business; Marcus Chu, CEO of ERA; Guan Wenbing, Founder of MixGo; Doris Ong, COO of ERA Project Marketing

SINGAPORE, 14 October 2021 – ERA Singapore enters into a Memorandum of Understanding (MOU) with MixGo and announces their collaboration today. The MOU aims to enhance users’ experiences in their property search journey and optimise property leads for the company’s network of over 8,100 trusted advisers in Singapore using mobile applications in this digital world.

Under the MOU, ERA trusted advisers will enjoy first-hand features on MixGo’s newly developed project information sharing mobile app, EcoProp. EcoProp covers 99.9% of the new projects and launches in Singapore in the past 3 years, as well as the hottest selling projects in the past week. Utilising MixGo’s expertise in Augmented Reality (AR) and Virtual Reality (VR), the mobile app is also completed with the biggest library of drones, sales galleries, show units and 3D floor plans in Singapore. To provide clients with a better usability from the front (sales illustration) to end (internal user functionality) user’s experiences, ERA trusted advisers will be featured for direct messaging enquiry.

This collaboration furthers ERA’s vision to provide evolutionary solutions and services to its trusted advisers and clients. Earlier in August 2021, ERA launched an integrated consumer-facing mobile app, RealtyWatch, which assists potential home buyers, sellers, tenants and landlords to get an accurate property market overview of the neighbourhoods they are residing in. The app also incorporated MixGo’s technologies to allow users to find latest new launch homes with real-time availability, alongside various proprietary prop-tech tools such as property calculators powered by iERA Robo Advisor, instant estimated valuations of properties powered by EdgeProp’s Fair Value, latest mortgage packages powered by Redbrick and more – all in one mobile app.

“We are excited to collaborate with MixGo to enhance users’ experience while researching for their next property or dream home. We aim to enhance and bring the best experiences to our clients while removing pain points during their decision-making journey in real estate,” says Mr Marcus Chu, CEO of ERA Singapore. “This collaboration expands the possibilities of digital content and how it can help to provide useful and essential information in the real estate industry. We strive to lead the forefront of a technology revolution with our trusted advisers and help them navigate a rapidly changing world.”

“We are thrilled to be working with ERA. For years, there has been no platform catered to new local launches. Being the pioneer in property collateral, we took upon this challenge to serve as the bridge between agents and home seekers with our expertise and years of experience. Utilising our precise search engine, and state-of-the-art VR technologies, we are confident the implementation of the EcoProp will improve home seekers’ decision making and help agents streamline their work productivity,” said Guan Wenbing, Founder of MixGo.

Download RealtyWatch Mobile App on the App Store; or get it on Google Play.

Download EcoProp Mobile App on the App Store; or get it on Google Play.