Singapore, 16 September 2015– ERA Realty Network Pte Ltd (ERA), will set aside S$500,000 a year to launch a salesperson effort recognition scheme called, “ERA Extra Mile Programme”. This programme will be the first of its kind amongst real estate agencies in Singapore, where agents are given ERA Points for efforts in service rendered to clients, and recruitment.The ERA Extra Mile Programme is an effort recognition programme open to all salespersons in ERA and will launch effective, 16 September 2015. ERA will pioneer this programme as it seeks to recognise talent in the highly competitive real estate industry.
The announcement for this initiative came during ERA’s Pinnacle+ talk, held at HDB Hub Convention Centre, Auditorium to an audience of over 500 agents. The session, part of ERA’s Continuing Professional Development (CPD) efforts, featured a talk by the senior management of ERA on the Post General Election 2015 Property Market Landscape. Additionally, announcements were made on upcoming projects, and new human resources initiatives for ERA salespersons, such as the ERA Extra Mile Programme.
“We are setting aside S$500,000 to launch this programme, as we would like to recognise and reward the hard work our salespersons put in,” said Jack Chua, Chief Executive Officer (CEO) of ERA. He added, “Even though we are in the Real Estate industry, ultimately, we are in the people business.” Jack Chua, CEO continued, “We would like to demonstrate commitment to our people.”
ERA salespersons will earn ERA Points based on their efforts in service rendered to clients, and recruitment. They can benefit from the ERA points by redeeming the course fees for their CPD and ERA Professional Development Programme training. Real Estate Agents have to attend a certain number of CPD courses in a year in order to be eligible to renew their CEA License and continue practising. Additionally, the ERA Points can be used to offset flight tickets and hotel stays when salespersons attend ERA Asia Pacific conferences in partner countries. Examples of partner countries include United States of America, South Korea, and Japan. Salespersons can also purchase corporate merchandise such as corporate uniforms and name cards with their ERA points.
Singapore, 13 August 2015 – ERA Realty Network Pte Ltd has stepped up in its relief efforts following an official government request for help and recent media updates of the worrying situation in the neighbour country.According to the latest media report by Channel News Asia on the Myanmar flood[1]: Nearly one million people are affected as over 1.2 million acres of rice fields are submerged in water, with more than 430,000 acres destroyed by the floods.
ERA Singapore office has taken an immediate action on 3 August 2015 to support the relief aids efforts spearheaded by Alina Tan, a Singaporean working in ERA representative office in Myanmar. Being the largest real estate agency in Singapore, the organization has managed to collect a 20-footer container of food, clothes and medical supplies through its wide network of agents within a week time, in addition to the 3 shipments of medical supplies which have been shipped out for emergency use earlier.
“We are saddened to hear about the flood situation in Myanmar. All our agents, approx 6050 of them, have been activated to spread awareness on the organisation’s relief efforts. We are sparing no expense in doing what we can to help the people of Myanmar,” said Jack Chua, CEO of ERA Singapore.
All these efforts are in support of ULG.org, an organization formed to help flood victims in Myanmar. The medical supplies which include over 500 boxes of aquatabs, panadols, ultracarbon tabs and other similar medications together with donated food, clothes and other donated items – first batch of the donated relief supplies – will be shipped out by end of this week.
The organisation is now calling upon more fellow Singaporeans to drop off food and medical supplies as well as clothes at its ERA Singapore office. The volunteers will then sort out and pack the supplies. ERA Singapore will also be funding the expenses related to shipping and transportation of containers.
Drop-off Point for Supplies
Address: ERA @ SLF 510 Thomson Road Level B2 SLF Building Singapore 298135
Contact: Sharon Zhao (+65 6715 8503)
Date & Time: 10am to 6pm, Monday to Friday
[1] Channel News Asia 2015, “Myanmar flood death toll tops 100, one million affected”, URL link: http://www.channelnewsasia.com/news/asiapacific/myanmar-flood-death-toll/2040634.html.
Singapore, 8 August 2015 – Established in 1982, ERA Singapore has grown over the past 33 years to become Singapore’s largest real estate company with more than 6,000 agents. The company is part of ERA Realty Network, a highly acclaimed real estate brand in the international arena with a network of 32,000 sales associates and 2,300 offices across 35 countries.Today, ERA is known for its pioneering real estate concepts, services and solutions. Using Singapore as its main base of operations, ERA Singapore has achieved many firsts in the industry, such as being the leading brand in real estate training programs and being certified SISIR ISO9002 compliant.
ERA Singapore currently occupies 65,000 sq ft of office space over four locations – Mountbatten Square, SLF Building, Zhong Shan Park and Toa Payoh HDB Hub – making it well-positioned to support its continually growing salesforce. The company’s new 35,000-sq ft office is fully equipped to offer full-fledged agency support, featuring a 120 strong staff and comprehensive facilities like a reception area for discussions, meeting and training rooms, associate rooms, 10 operational service counters and other facilities.
Part of the firm’s DNA is its culture of continuous learning, ERA Singapore conducts regular training sessions to keep salespersons updated and ahead of market changes, ensuring that they are knowledgeable and well equipped to serve clients in the ever-changing real estate landscape.
Beyond meeting housing needs, ERA Realty Network believes in nation building and service to country. The agency celebrated Singapore’s Golden Jubilee and its Career Advancement Day on Aug 3 with the theme of Growing Together with SG50. Apart from building stronger bonds between associates, ERA and Singapore, the event saw ERA Singapore breaking new ground yet again.
ERA Singapore succeeded in setting a new national record with ERA sales associates dancing and singing in formation to the national anthem and reciting the national pledge. Officials from the Singapore Book of Records were present to record and certify the event.
Led by CEO Jack Chua (middle, in jeans), ERA associates celebrated SG50 with 33 years of founding and their Q2 Career Advancement Day with song and dance.
ERA Singapore achieved new milestones by setting a national record for the largest mass performance of the SG50 Happy Dance.
Singapore, 4 August 2015 – Singapore’s largest real estate agency, ERA Singapore celebrated Singapore’s 50th year of independence yesterday evening by rallying the largest number of people to perform the SG50 Happy Dance together at Yio Chu Kang Stadium.During the event, the organisation succeeded in setting a new national record. 448 agents from ERA Singapore performed the dance and also did a formation with SG50 banners at the end of the dance. The 448-strong crowd also sang the national anthem and recited the national pledge in one voice. Singapore Book of Records was present at the event to record and certify the event.
The objective of the event is to forge a sense of belonging and install a sense of pride among the agents.
“ERA Singapore has, over the past 33 years, been growing with Singapore. Singapore is our main base in the Asian region, and we are honoured to be Singapore’s largest real estate company with more than 6,000 agents joining us in this big family. We are delighted to celebrate this joyous occasion —Singapore’s 50th birthday— with all our agents. Everyone has been forthcoming with support for this national event,” says Jack Chua, CEO of ERA Singapore.
For over three decades, ERA Singapore has been a part of nation building, bringing service to Singaporeans and fulfilling their housing needs. The event is more than just about celebrating; it is about building a stronger bond between the associates, ERA and Singapore.
SBOR Official Record Keeper, Mr Ong Eng Huat (left) presenting the certificate to Mr Jack Chua, CEO of ERA Singapore
Details of ERA Record-breaking Event:
Date: 3 August 2015, Monday
Time: 6pm
Venue: Yio Chu Kang Stadium
210 Ang Mo Kio Ave 9 Singapore 569777
Singapore, 17 July 2015 ‐ PLANS are afoot to more than double ERA’s presence in the Asia‐Pacific from the current eight markets to 18 within three years, as the region remains primed for growth in real estate transactions.The 10 new markets are Australia, New Zealand, the Philippines, Vietnam, Laos, Cambodia, Myanmar, Hong Kong, Macau and Papua New Guinea, said ERA Franchise System LLC president and chief executive Charlie Young.
ERA Franchise System is seeking out the right partners in these markets to develop the ERA brand, he told The Business Times on Thursday. He was in Singapore to discuss regional expansion strategies with key personnel helming ERA Asia‐Pacific.
Globally, the ERA franchise network has more than 33,000 brokers and sales associates and some 2,800 offices ‐each independently owned and operated. In the Asia‐Pacific, ERA operates in Singapore, China (Shanghai), Indonesia, Japan, Korea, Malaysia, Taiwan and Thailand.
While conceding that franchisee fees in the region have been affected by absymal transactions in some markets due to property cooling measures, Mr Young said this has not derailed the region’s long‐term prospects.
“The cooling measures have succeeded in terms of slowing the marketplace, but from our perspective, it doesn’t change our view that the Asian market, Singapore in particular, is very much primed for continued growth,” he said.
“It has all the ingredients that make a healthy real estate market ‐you have a free economy, a healthy economy, a great jobs market and a consumer population that believes in home ownership as a way to accumulate wealth.”
Citing “good success” in Asia‐Pacific markets such as Singapore, Japan and Indonesia, he pointed out that ERA has not maximised its presence in this region.
The franchise rights to expand the ERA brand in the Asia‐Pacific is now held by private‐equity firm Northstar Group, with ERA Singapore chief executive Jack Chua responsible for managing the ERA franchise in the region.
ERA Realty Singapore key executive officer Eugene Lim said ERA Singapore is top among ERA offices globally in terms of transaction volumes and commissions, though ERA in the USA remains the biggest revenue generator.
In fact, ERA Singapore bucked the trend amid declining market transactions by marking a 40 per cent year‐on‐year jump in residential resale transactions in the first half of this year. This bumped up its market share in the secondary market from 30 per cent to 35 per cent, he said.
He attributed this to the use of data analytics, which enabled ERA to identify areas where transactions are still moving.
In other attempts to stimulate new business avenues, ERA Singapore held its first auction on July 2, with some private residential units listed. It will make auctions a monthly affair in its office at Mountbatten Square going forward.
With real estate agents here migrating from smaller agencies to larger ones in the market downturn, the agent force in ERA Singapore crossed the 6,000 mark in June; it is moving towards reaching its 7,000 target by the end of next year, Mr Lim said.
As prominent brokers continue to play musical chairs in the industry, ERA brought some into its fold; these include Roy Chong, former head of business space at PropNex, who joined ERA in March as senior group division director.
Elsewhere, ERA is looking to launch ERA’s presence in South America, Mr Young said.
ERA remains bullish on the US recovery in “the foreseeable future”, even as demand shifts from foreign investors eyeing high‐end apartments to owner‐occupiers.
“What’s driving the US property market now is at the macro‐level, there is strong consumer confidence, strong employment numbers … While there was pent‐up demand, there was not enough housing stock, but we are starting to see more inventory coming to the market,” he added.
ERA Franchise Systems LLC’s parent firm Realogy Corporation listed in New York in 2012. It also owns other industry brands such as Century 21, Coldwell Banker and Sotheby’s International Realty.
Source: The Business Times
Singapore, 11 June 2015 – According to the Council for Estate Agencies (CEA), ERA Realty Network Pte Ltd is the first real estate agency to have crossed the 6,000 registered salespersons mark in 2015.As of yesterday, the agency has in its recruitment a total of 6,002 registered salespersons – which also makes ERA Realty Network is the first and only real estate agency in Singapore* to once again break the record of more than 6,000 registered salespersons.
Jack Chua, CEO of ERA accredits the company’s phenomenal growth to ERA’s staff and associates, “At ERA, we strongly believe that our strength lies in people. Our growth over the years is made possible with our staff and associates who have put the needs of our customers first.”
ERA Realty Network will continue to strive towards its next milestone of 7,000 registered salespersons.
Singapore, 10 June 2015 – In a bid to do its part for both the environment and society’s less-privileged, ERA donated 600 used career jackets to Metta Welfare Association on the 3rd of June 2015.To kick-start the charity initiative, ERA’s sales associates were first informed that they could exchange their used ERA jackets for new ones. Upon confirmation of sizes during fittings, associates’ identification numbers were keyed into a system. The system tagged their identification numbers to their selected sizes – this was done to avoid confusion during the exchange.
The exchange was conducted during ERA’s Asia Pacific Business Conference which was hosted at The Star Vista along Buona Vista. To avoid misuse of the ERA brand, all ERA logos on old jackets were removed before they were donated to Metta Welfare Association.
“We believe in giving back to the community which we play a part in. Instead of disposing of items that seem to be of little importance to us, let us do our part in donating and recycling them. It can make a difference,” urged Mr Jack Chua, CEO, ERA Realty Pte Ltd.
The donation is in support of Metta Welfare Association’s recycling programme which not only benefits the environment, but also translates the used jackets into cash donations to be used for the purchases of groceries for low income families. Some of the groceries will include instant noodles, bee hoon, canned food, biscuits, jam and toiletries. Based on the weight of the jackets, Metta Welfare Association’s recycling partner will calculate and decide on the cash donation amount to be donated to Metta.
ERA remains committed to contributing to the community and non-profit organisations regularly to make a difference in the society.
Singapore, 10 June 2015 – Hosted amidst greenery away from the hustle and bustle of the city, ERA’s Q1 2015 Award Nite was held at CM-PB (Contemporary Melting Pot & Bar), 7 Dempsey Road on Tuesday, 2nd June. The event brought together more than 300 associates for a fun-filled evening extravaganza.Themed ‘Achieving Together – You Are Beautiful’, the night was put together to honour ERA’s Quarter 1 Top 100 Achievers, Top 5 New Achievers, long-serving salespersons and also to celebrate the beautiful people, inside-out, of ERA.
The event started at 5:30pm with registration and networking among top sales associates of the company. CEO of ERA, Jack Chua took to the stage for an opening speech and welcomed all attendees. Shortly after, awards for Top 5 New Achievers and Top 100 Achievers were presented by the top Management team. There was also a presentation ‘Creating A Winning Image’ by image consultant Li-Kin Pang.
The highlights of the night included the beauty contest’s top three winners and a grand lucky draw winner.
Differing from the usual quarterly conference event, ERA chose to do it in a different and unique way to celebrate success and hard work. “We do it in a more casual get-together style. We want our people to be proud of being a part of One ERA, a place where beautiful people come together to achieve. That is the unique attraction of ERA, the beauty of our people,” shares COO of ERA, Marcus Chu.
Singapore, 23 April 2015 – ERA Realty Network, the largest real estate agency in Singapore, will be hosting an Open House on Tuesday, 5 May 2015 from 10am to 8:30pm. Held at ERA’s headquarters located at Mountbatten Square (229 Mountbatten Road #03-01), the full-day event will be open to the public.The Open House event will serve as a platform to familiarize both aspiring and experienced estate agents with how ERA works, and enable better understanding when working with one another in the field. Event attendees will also be able to visit the ERA’s 35,000 square feet flagship office which hosts a range of facilities; from a lounge, café, training & meeting rooms, ten service counters, salespersons’ rooms and suites, to prayer rooms for Muslim colleagues.
Guests will also benefit from talks which will include an overview on current market trends, up-and-coming development projects and career talks by ERA’s top management.
With close to 6,000 salespersons under its belt, an international network of over 2,300 offices across 35 countries, and more than 32,000 sales associates worldwide, ERA Singapore has been listed the largest real estate agency by the Council for Estate Agencies (CEA).
Singapore, 7 November 2014 – ERA Realty Pte Ltd (ERA), Singapore’s largest real estate agency’s big commitment in giving back to the community will see Canossaville Children’s Home benefitting in a big way – over $78,000 will be received by the Home, a non-profit organisation that offers residential care to children from family situations that put them at risk. The Home also has an Integrated Student Care Centre which takes in children who are hearing impaired and who are dyslexic.“Supporting the community in which we are a part of is integral in ERA’s corporate initiatives. When we saw the incredible works done by Canossaville Children’s Home, we were moved by how its programmes were helping to transform the lives of children. Children whose family situations were putting them at risk. We wanted to honour the Home’s commitment and good works through our donation,” said Mr Jack Chua, CEO, ERA Realty Pte Ltd.
ERA, a Platinum award contributor of the Community Chest, was inspired by the Care and Share movement propounded by the Community Chest. The movement, now a national drive will see all donations matched dollar-for-dollar by the Government till 31st December this year.
When the company held its quarterly Managers’ Day on 5th November to award its Top Achievers, it decided to get creative. The evening’s programme encompassed an inaugural talent challenge – ERA’s Got Talent. Guests and ERA’s salespersons rallied to purchase garlands ranging from $10, $50 and $100 in support of their teammates on stage. All monies collected were pledged to Canossaville Children’s Home.
“It was heart-warming to see how ERA stepped up and matched dollar-for-dollar as donations were pouring in during their lively talent challenge,” said Suzana Yeo, Executive Director, Canossaville Children’s Home, “the sum collected will go a long way to help the Home nurture the children in a safe environment and enable and empower them to live good and productive lives. Ultimately we hope they will be able to contribute positively to society.”
ERA remains committed to making contributions to initiatives in the community and supporting programmes and non-profit organisations in its year-round efforts to make a difference in the community and society.