The initiatives will empower clients’ decision making through the provision of up-to-date property information as well as direct access to trusted advisers
SINGAPORE, 20 August 2021 – Singapore’s largest international real estate agency ERA Singapore (ERA) and leading property portal EdgeProp signed a Memorandum of Understanding (MOU) on the 3 August 2021 during ERAis Q3’21 Career Advancement Day, a quarterly conference that recognises and awards its trusted advisers based on the previous quarter’s performances.
Under the MOU, ERA’s 8,100 trusted advisers and their clients will now have access to EdgeProp’s Edge Fair Value and Home Report while EdgeProp’s users will be able to tap on the iERA Robo Advisor, an advanced technology with personalised advisory tool.
Powered by Edge Fair Value, ERA’s trusted advisers will be able to provide their clients with instant estimated valuations of their properties. EdgeProp’s methodology is endorsed by valuers with over 30 years of experience in the market. Ninety per cent of EdgeProp’s Fair Value calculations fall within +/- 10 per cent of actual transactions over a five-year time horizon. With these valuations, the advisers will be able to tabulate close-to-accurate projections of net proceeds and plan the next phase of property investing for their clients.
ERA’s trusted advisers will also be able to benefit from EdgeProp’s comprehensive Home Report, which is derived from millions of data points. In a single report, users can glance key information such as a property’s developer, architect, nearby amenities, indicative open market value, implied rental yield and historical high. The sales transactions section details the selling price, price per square foot and date of sale of successfully sold units. The report also informs users of profit transactions as well as compares prices and rentals with nearby properties.
Now a salient feature of EdgeProp’s portal, the iERA Robo Advisor enables users to explore their property buying and selling needs based on varied scenarios. Through its advanced algorithms, the virtual robot can instantaneously and automatically evaluate the customers’ financial positions and offer unbiased solutions for their property investment goals.
EdgeProp’s users can also reach out directly to ERA’s trusted advisers, who are all professionally trained with a wealth of knowledge, for further advanced analysis.
“In today’s world, clients are becoming increasingly discerning, with many taking a hands-on approach throughout their home purchasing or selling journeys,” says Mr Marcus Chu, CEO of ERA SIngapore. “EdgeProp’s Edge Fair Value and Home Report will give ERA’s trusted advisers an advantage when it comes to anticipating clients’ needs and enquiries. The data obtained from the two services will enable them to more effectively strategise their clients’ property investment plans.”
“We are excited to partner with ERA and integrate the iERA Robo Advisor as part of our Property Calculator tools within our portal,” says Mr Bernard Tong, CEO of EdgeProp Singapore. “Taking the website experience to the next level, this Proptech tool enhances our users’ financial prudency and helps them to make better property decisions.”
Related Articles:
Yahoo Singapore: https://sg.news.yahoo.com/era-launches-app-showcasing-property-060315298.html
Edgeprop Singapore: https://www.edgeprop.sg/property-news/era-launches-app-showcasing-property-market-insights-and-trend
ERA Singapore Launches RealtyWatch by ERA, A Consumer-Facing Mobile App That Empowers Clients Through Insights on Transacting in the Real Estate Market
- Developed in-house, the mobile application features various proprietary prop-tech tools used by its network of more than 8,100 trusted advisers.
- MP of Bishan-Toa Payoh GRC Mr Chong Kee Hiong engaged in a dynamic dialogue with the senior management of ERA Singapore during the virtual Q3’21 Career Advancement Day.
- New YoungERA EXCO set up to promote the right values of professionalism and to impart knowledge to young real estate salespersons.
The latest innovative app features various proprietary prop-tech tools that were specially designed in-house to aid its trusted advisers and now, empower clients. With this, potential home buyers, sellers and renters can now get an accurate property market overview of the neighbourhoods they are residing in. The salient benefits of the mobile app include:
- Get Notified on Neighbourhood Property Transactions: Users will become privy to the latest price movements. When they have an enquiry, they can also reach out and get connected to any one of ERA’s 8,100 trusted advisers, anytime and anywhere. They can also read up on the latest property market information and updates.
- Comprehensive Property Calculators with Robo Adviser: Launched in mid-2020, iERA Robo Advisor is an advanced technology with a personalised advisory tool that enables clients to explore their property buying and selling needs based on various scenarios. Through its advanced algorithms, the virtual robot can instantaneously and automatically evaluate clients’ financial positions and offer unbiased solutions for their property investment goals.
- Generate Instant Estimated Valuations of Properties: Thanks to a collaboration with leading property portal EdgeProp, users can now get instant estimates for their properties. The properties will be valued based on EdgeProp’s fair value methodology, which is endorsed by valuers with over 30 years of experience in the market. 90% of EdgeProp’s Fair Value calculations fall within +/- 10% of actual transactions over a 5-year time horizon.
- Find Latest New Launch Homes with Real-time Availability: Users can easily search for a new launch project based on their criteria and add projects to the Favourites tab. All the information, including project factsheets, site plans, virtual tours, and number of units sold will be available in one click. Users will also receive a push notification whenever there is a unit sold or a unit released for sale.
- View Latest Mortgage Packages from Major Banks: Designed in tandem with Singapore’s largest independent mortgage advisory firm Redbrick, this feature will allow users to receive real-time information on interest rates and packages for financing their properties. They can also seek advice on loan selections and home-protection packages from Redbrick’s mortgage advisers.
“The role of a real estate agent has evolved over the years due to emerging technologies and shifting homebuyer demographics. As a proponent of technology, ERA Singapore is always looking to launch evolutionary solutions and services for the benefit of our clients and agents,” says Mr Marcus Chu, CEO of ERA Singapore. “The features available on RealtyWatch by ERA mobile app are carefully designed to provide our clients with the right tool and knowledge to transact in the real estate market. They can now access professional, personalised property advice before approaching ERA’s trusted advisers for further guidance.”
“With this collaboration, ERA agents will have the access to instant indicative valuations on their mobile apps, which will put them in a better position to advise their clients. At EdgeProp, we believe in providing the tools to make sense of data, and we are very happy to work with ERA to enhance this experience for their agents,” says Mr Bernard Tong, CEO of EdgeProp Singapore.
The Road Ahead: Dynamic Dialogue with Mr Chong Kee Hiong, MP of Bishan-Toa Payoh GRC
ERA’s fully virtual Q3’21 Career Advancement Day was graced by Mr Chong Kee Hiong, MP of Bishan-Toa Payoh GRC, who has previously held CEO positions in various REIT organisations. During the dynamic dialogue, Mr Chong discussed with senior management of ERA Singapore on the growth and outlook of office leasing and retail rental market, as well as the emerging retail model in a post-pandemic future.
Unveiling of YoungERA’s new EXCO team
In 2020, ERA’s top 5 performing agents are all in their 30s. The increasing presence of Gen Z will change how we work and the future of real estate. To promote the right values of professionalism and to impart knowledge to young real estate salespersons, YoungERA was set up for ERA teammates under 35 to come together and learn best practices from another.
The new EXCO comprises the following:
- Sophia Ng, District Division Director, 30: Consistent winner of Top Achiever & Top Recruiter awards. Holds the record of being the youngest female in ERA to be promoted to the title of District Division Director. Presently the YoungERA President.
- Alton Seow, Division Director, 33: Achieved numerous Top Division Director of the Month awards. Trains fellow teammates on the topic of Personal Branding.
- Andreas Tan, Division Director, 32: Winner of numerous Top Division Director and Top Achiever awards.
- Firdaus Z, Senior Marketing Director, 29: Among ERA’s Top 7% achievers for 2019 & 2020.
- Jazreel Lim, Senior Marketing Director, 28: Clinched 2nd place in the GenERAtion award for Q1 2021.
- Sheadon Chay, Senior Marketing Director, 31: Joined the ERA Million Dollar Club in 2020.
- Trish Yee, Senior Marketing Manager, 33: Successfully balances her life as a realtor, entrepreneur, and influencer. Finished Top 3 position for MasterChef Singapore Season 2.
“We have seen a rise of young realtors doing well and taking the award stage in recent years. This group of realtors are the core agents who are taking the lead in our digital transformation journey. With continuous training and guidance, they will no doubt soar to greater heights,” says Marcus.
Related Articles
EdgeProp: https://www.edgeprop.sg/property-news/era-launches-app-showcasing-property-market-insights-and-trend
Yahoo News: https://sg.news.yahoo.com/era-launches-app-showcasing-property-060315298.html
SINGAPORE, 8 July 2021 – Singapore’s largest international real estate agency, ERA Singapore (ERA), and Redbrick Mortgage Advisory (Redbrick), Singapore’s largest independent mortgage advisory firm have signed an agreement to enrich property buyers and sellers with the most up-to-date property transactions information, while promoting financial prudency.
Under the Memorandum of Understanding (MOU), ERA will provide Redbrick’s customers first-hand access to RealtyWatch and iERA Robo Advisor, two of the company’s proprietary PropTech tools currently used by its network of more than 8,100 trusted advisers.
To kick-start the collaboration, using ERA’s latest innovative tech tool RealtyWatch by ERA, Redbrick’s customers will receive most up-to-date property transaction information to give potential home buyers, sellers and renters an accurate property market overview of the neighbourhood that they are residing in.
Redbrick will also tap onto iERA Robo Advisor – an advanced technology with personalised advisory tool – within redbrick.sg to enable its customers to explore their property buying and selling needs on varied scenarios. Through its advanced algorithms, the virtual robot is able to instantaneously and automatically evaluate the customer’s financial position and offer unbiased solutions to their property investment goals.
Along with the service, Redbrick customers can also gain the latest updates to property launch information and promotions, as well as direct access to ERA’s suite of real estate trusted advisory by requesting assistance from ERA trusted advisers who are equipped with more advanced tech tools that are not available to public, such as investment analysis and project recommendations within iERA Robo Advisor.
In return, the collaboration will benefit all ERA’s existing RealtyWatch VIPs as they will receive real-time information on the latest interest rates and packages available to finance their property. Potential home buyers and sellers can receive unbiased, professional advice on matters pertaining to loan selection and home protection packages and request direct assistance from Redbrick Mortgage Advisors.
“These digital tools are carefully designed to empower home buyers and sellers with the right knowledge and know-how to transact in real estate, especially those who are not familiar with the property market. They can access professional, personalised property advice before approaching ERA trusted advisers for further advanced analysis,” said Marcus Chu, Chief Executive Officer of ERA. “This partnership is in line with ERA’s vision of offering evolutionary solutions and services to customers. It is our top priority to provide the right PropTech tools to enhance our customers’ financial prudency and empower them with up-to-date information as they embark on their real estate journey.”
“We are happy to work with an industry giant like ERA on this tech collaboration. This partnership enables consumers to access unbiased, customised real estate financing advice as well as latest information on property launches and movement in properties around the neighbourhood they are monitoring.” said Eugene Huang, Director of Redbrick. “In addition, Redbrick users will receive information on the latest property launches, while RealtyWatch VIPs will receive the latest financing packages from Redbrick.”
Under the MOU, ERA will be the exclusive real estate partner for Redbrick and both parties shall exclusively use and promote the products and services created during the term of the MOU in Singapore.
Related Articles
8 July 2021 Official MOU Signing Ceremony Between ERA Singapore & Redbrick Mortgage Advisory: https://www.facebook.com/watch/live/?v=355422339505908&ref=watch_permalink
The Business Times: https://www.businesstimes.com.sg/real-estate/era-to-provide-redbrick-customers-with-proprietary-tools-under-mou
EdgeProp: https://www.edgeprop.sg/property-news/era-and-redbrick-sign-mou-proptech-collaboration
Yahoo News: https://sg.news.yahoo.com/era-redbrick-sign-mou-proptech-093327952.html
Jack Chua will remain as Executive Chairman of APAC Realty
SINGAPORE, 28 June 2021 – ERA Realty Network (ERA Singapore) today announced that it will be promoting Mr Marcus Chu to chief executive officer (CEO) with effect from 1 July 2021.
Marcus is currently chief operating officer (COO) of the leading real estate agency and has been with the agency for over 20 years. Current CEO Mr Jack Chua will continue to provide strategic leadership and have overall executive responsibility for the company’s business as Executive Chairman.
The separation of the Chairman and Chief Executive Officer roles will enhance APAC Realty’s corporate governance, allowing for effective oversight by the Board of Directors of the business in the best interest of the Company and its shareholders.
Bringing over 25 years of real estate experience to lead trusted advisers into a new ERA
Prior to his current role as COO, Marcus had amassed extensive experience in real estate sales and team building. He first joined ERA Singapore in 1996 and achieved stellar results by clinching Top Achiever positions locally and internationally. With over two decades of real estate experience under his belt, he has been steadfast in driving operational efficiency across the organisation, rejuvenating the sales teams, innovating products, and enhancing service levels to ensure that the business delivers on the ERA brand promise of service excellence and results. For his new role as CEO, he will be taking over the helm of the Singapore headquarters and overseeing the business operations as well as day-to-day management of ERA Singapore.
“I am grateful to serve at ERA,” says Marcus. “As CEO, I will continue to further the great work of my predecessor, Mr Jack Chua. Standing on the shoulders of giants, I will set forth to realise my vision for ERA Singapore — to be Asia’s leading Real Estate Agency by providing evolutionary solutions and services to our clients. I will also seek to build a culture that attracts top-tier talents and one where every ERA trusted adviser can excel.”
Jack will remain as the Executive Chairman of APAC Realty. His responsibilities as Executive Chairman include driving expansion and opportunities in the region. To ensure a smooth transition, he will provide guidance to Marcus, passing his institutional knowledge and expertise on to the latter.
“ERA Singapore is a strong believer in succession planning,” says Jack. “The time is now ripe for me to step down as CEO; and today’s leadership transition is testament to the success of our strategic succession planning programme which seeks to develop and elevate the next generation of leaders from our internal talent pool. A visionary in his own right, Marcus is full of ideas on how to grow and strengthen the ERA brand, especially in a post-pandemic climate. Courageous yet humble, resilient yet flexible, Marcus will certainly lead ERA Singapore to greater heights.”
Management Team of ERA Singapore
Among the senior management team in ERA Singapore is Ms Doris Ong, who is COO of project marketing. Projects have always been an integral part of ERA’s core businesses. Under the leadership of Doris, the team has planned and executed transformative marketing launches for over 300 international and local residential projects.
Despite being the only female in ERA’s senior management team, Doris has led strategic partnerships and boasted strong relationship with developers while solidifying new opportunities to expand ERA’s market share. Graduating with a BSc in Estate Management from NUS, Doris is also a licensed appraiser and a member of the Singapore Institute of Surveyors and Valuers.
Among the many market-first initiatives spearheaded by Doris include Singapore’s largest virtual property gallery Project 360 and the hosting of Singapore’s largest virtual real estate consumer show both in 2020 and this year, 2020 ERA Property Weekend and ERA Property Mega Show 2021.
The COO designate of agency business is Mr Thomas Tan. On 1 July 2021, Thomas will officially join the management team to oversee the alignment of operations and to elevate the professional competence of fellow professionals through impactful training and development programmes, as well as digital initiatives.
An accomplished leader in the real estate industry, Thomas boasts 18 years of industry experience, going from being a salesperson to Key Executive Officer of his own agency. He is very passionate about training and has been providing training for the real estate salesperson and continuous professional development courses from 2011, sharing his knowledge to over 11,000 learners.
Thomas was also the President of the Singapore Estate Agents Association, where he worked closely with the regulators, industry leaders and property agents to raise the bar of professionalism in estate agency work in Singapore.
“I am honored to join an exceptional management team at ERA Singapore, an organisation that believes in the importance of lifelong training and career development,” says Thomas. “I aim to empower our trusted advisers through rigorous and continuous training. By raising the overall competency of the agents, I hope to also bring significant change to the real estate industry, one where every agent is knowledgeable, honest and sincere.”
“We believe that professional customer service is a cornerstone of any successful business,” says Marcus. “Training and development have always been the key to grooming our agents to become professional trusted advisers. With his vast experience and network, I am confident Thomas will propel ERA’s training arm to a higher level.”
“We are delighted to bolster our management team with the addition of Thomas. We look forward to working closely with him to improve our market position and elevate the calibre of our advisers, so that they can achieve even greater success,” adds Doris.
Press kit link: https://www.dropbox.com/sh/ukutdelyi1h30dh/AAC8DmNU0-zDrJw89JwAcbcBa?dl=0
Related Articles
https://www.businesstimes.com.sg/real-estate/era-realty-promotes-coo-marcus-chu-to-ceo
All New ERA With CEO Marcus Chu Dialogue Session: https://www.youtube.com/watch?v=DreVBEn859A
99.co Exclusive Interview with CEO Marcus Chu: https://www.99.co/singapore/insider/ten-questions-interview-marcus-chu-ceo-era-singapore/
PropertyGuru Exclusive Interview with CEO Marcus Chu: https://www.propertyguru.com.sg/property-management-news/2021/7/199892/3-things-marcus-chu-wants-to-tell-all-era-agents
Redbrick Exclusive Interview with CEO Marcus Chu: https://www.redbrick.sg/blog/redbrick-conversation-with-era
The Straits Times Feature | In Good Company with CEO Marcus Chu: https://www.straitstimes.com/business/invest/eras-new-ceo-marcus-chu-cabbys-son-rides-real-estate-wave
ERA’s inaugural property weekend in 2020 attracted over 168,000 online viewers.
Singapore, 4 June 2021 – Expect the month of June 2021 to be abuzz with property-related activities as ERA Singapore (ERA) is holding the nation’s largest virtual real estate gallery for home buyers. The first edition, held on the weekend of 10 and 11 October 2020, received a positive response of over 168,000 online viewers.
Following a similar format of virtual tours and market trend webinars, the ERA Property Mega Show 2021 will offer home buyers and investors four weekends of transformative online property buying experience featuring over 100 new projects and exclusive property market insights from 8 of its top industry leaders and experts.
“The outlook of the property market in Singapore remains positive, and even robust, despite the blows received globally due to the Covid-19 pandemic. Apart from offering property buyers
the platform to view these projects virtually amidst tightened measures, ERA also aims at empowering individuals with the latest market insights and deepen their understanding through the property mega show so that they can expand and grow their property portfolios,” said Jack Chua, Chief Executive Officer of ERA Singapore.
Starting from the weekend of 5 and 6 June 2021, and over 4 weekends, attendees can attend the virtual open houses every hourly, guided by ERA’s trusted advisers, from 10am onwards. Highlights of the ERA Property Mega Show 2021 will include 8 market trend webinars by ERA’s top industry experts:
Hosted on the official ERA website, property hunters can sign up for the webinars that will happen across 4 weekends at 10am. After that, visit over 100 new projects across Singapore with immersive virtual viewing experience that offers 360 showcases in stunning details. Home buyers can also access property information, factsheet, site/floor plans and available units that they can buy and immediately book personal appointments with ERA agents.
Full details of ERA Property Mega Show 2021: https://www.era.com.sg/megashow/
Press kit link:
Related Article:
Singapore, 17 May 2021 – Real estate developers launched 1,038 private housing units, excluding Executive Condominium (EC), in April 2021, 8.2% more than the preceding month. Four new residential projects were launched in April, three of the projects were located in the prime Core Central Region (CCR), as there are more projects in the CCR and city fringe areas than in the suburban areas lined up for launch this year.
Residential projects launched in April 2021
| Project Name | Location | Locality | Tenure | Total no. of units in project | Median transacted price in Apr-21 ($psf) |
| Irwell Hill Residences | Irwell Hill | CCR | 99-year leasehold | 540 | $2,628 |
| One-North Eden | Slim Barracks Rise | RCR | 99-year leasehold | 165 | $2,009 |
| Grange 1866 | Grange Road | CCR | Freehold | 60 | $2,718 |
| Peak Residence | Thomson Road | CCR | Freehold | 90 | $2,576 |
Source: URA, ERA Research & Consultancy
In April, developers sold 1,262 private housing units (excluding EC), 2.6% fewer than the 1,296 units sold in March 2021. In the current pandemic period, any sales above 1,000 units in a given month can be considered a good market performance.
No new EC project was launched, but developers sold 80 new EC units in April, about the same sales volume as the preceding month
Effects of Phase 2 Covid restrictions
Last week, the Singapore government announced the restrictions to contain the spread of the coronavirus will be tightened for four weeks. Phase 2 (Heighten Alert) will start from 16 May to 13 June 2021.
The Singapore residential property market had a stellar performance in terms of sales and price growth after the lifting of the Circuit Breaker last year. The effects of any tightening of the social distancing restrictions on the transactions in the property market will depends on three factors:
- Severity of the restrictions
- Duration of the restrictions
- Availability of substitutes
Firstly, Phase 2 (Heighten Alert) is not as severe as the Circuit Breaker. The residential project show flats will still be open. In the resale market, buyers can still visit to view completed properties offered for sale.
Secondly, the duration of Phase 2 (Heighten Alert) is four weeks, shorter than the 8-week Circuit Breaker.
Thirdly, after the experience of the Circuit Breaker last year, many developers and their agents have in place the necessary IT platforms to market the residential units remotely, such as through virtual show flats. Therefore, there are substitutes to physical show flats.
Anecdotally, the private housing sales in the first two weeks of May was at about the same pace as in April. The sale volume could dip marginally during the Phase 2 (Heighten Alert), especially if developers were to avoid launching their residential projects during the 4-week Phase 2. However, the pent-up demand built up during the 4 weeks could spur more transactions after Phase 2 is lifted.
Hence, by all measures, the Phase 2 (Heighten Alert) could slightly dent the transaction volume during the 4-week period. However, the property market will likely return to business as usual once the restrictions are lifted.
We are proud to announce our participation in the NEW seven-partner collaboration to increase digital outreach and engagement with a virtual showcase of over 25 properties and 40 webinars over two weekends.
Sincere appreciation to Mediacorp and 99.co for inviting Singapore’s leading real estate agencies to one of the industry’s largest virtual property shows and for working tirelessly behind the scene to make Singapore Property Show 2021 a better version than the last!
Sharing our CEO Jack Chua’s quote:
“Our commitment to being the best in our professional service aligns with the enlarged vision of the Singapore Property Show. Homebuyers can now look forward to a higher level of real estate advisory; and we hope consumers can also enjoy an elevated virtual home buying experience via our digital tech tools, such as iERA Robo Advisor and RealtyWatch by ERA, which have enabled ERA trusted advisers in their digital engagements with our customers throughout this pandemic.”
Read the full PRESS RELEASE here:
https://www.mediacorp.sg/en/mediacorp-in-the-news/media-releases/singapore-property-show-2021-sps2021-virtual-real-estate-show-14794280
Finally happening over TWO weekends, 22-23 & 29-30 May 2021; don’t miss out on this iconic show and start signing up or inviting your clients using this ERA UNIQUE LINK: https://sps2021.99.co/webinars/era
Important Note: Please remind your Clients to select “ERA Singapore” and indicate your Name and Contact Number so that no one else should contact them.
So stay tuned for more details as we go LIVE in less than two weeks’ time!
Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment, receiving a token of appreciation – a painting from the beneficiary of The Business Times Budding Artists Fund – from Mr Jack Chua, Chief Executive Officer of ERA Singapore. From Left to Right: Gary Lau, Chief Agency Director, Doris Ong, Chief Operating Officer, Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment, Jack Chua, Chief Executive Officer, Marcus Chu, Chief Operating officer and Kevin Lim, Chief Agency Director.
Mr Helmi Yusof (second from right), Deputy Editor (Lifestyle) of The Business Times and Genii Koh (far right), Board Member of TRCL receiving a S$20,000 mock cheque from Mr Desmond Tan (second from left), Minister of State for Home Affairs & Sustainability and the Environment, in giving back to the community, together with Jack Chua (far left), Chief Executive Officer of ERA Singapore and Gary Lau (Back row), Chief Agency Director of ERA Singapore.
Keynote address by Guest of Honour Mr Desmond Tan, Minister of State for Minister of State for Home Affairs & Sustainability and the Environment.
CEO Jack Chua announcing the launch of the charity art exhibition, dubbed Earth/Sea 2021 at the Q2’2021 Career Advancement Day.
The exhibition runs from 5 May to 31 July 2021 at Everyday@ERA and aims to provide opportunities in discovering and developing their creative potentials.
SINGAPORE, 5 May 2021 – ERA Singapore (ERA) held its Q2’21 Career Advancement Day virtually today with the opening of a charity art exhibition titled Earth/Sea 2021. The virtual event was graced by Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment, and attended by over 8,000 trusted advisers in Singapore.
Organised in tandem with The Business Times Budding Artists Fund (BT BAF) and Living with Art, the charity art exhibition features over 48 paintings by 32 children and youth who are the beneficiaries of BT BAF. The purpose of the art exhibition is to celebrate life where every person regardless of race, language, or religion lives in harmony and draw awareness of the social issues that may affect our environment.
Specially curated for the newly renovated Everyday@ERA — the largest co-working space for real estate salespersons in Singapore — this exhibition with the message of empowerment aptly aligns with ERA’s vision to become the real estate company of choice for its clients and real estate salespersons. ERA trusted advisers can visit the art exhibition at the lobby of Everyday@ERA, from 5 May to 31 July 2021.
To support, ERA trusted advisers can scan the QR code next to each painting and enter a desired donation amount (above the minimum price) to acquire the painting. The amount raised will be donated to BT BAF that reaches out to financially disadvantaged children and youth between the ages of 6 to 19. The initiative enables them to learn, discover and nurture their talents, developing their artistic techniques while cultivating social and emotional competencies.
“ERA’s quarterly Career Advancement Day has always been to recognise our teammates’ hard work and celebrating milestones. Today is made extra meaningful with the Earth/Sea 2021 charity art exhibition, where we get to empower the future generation and help them develop their creative potentials, “said Jack Chua, Chief Executive Officer of ERA. “We are humbled to be able to partake and provide the underprivileged a platform to shine while bettering the community, a mantra that we hold dear and practise in ERA.”
Prior to this, ERA has also raised S$20,000 in less than two months from their recent fundraising campaign, ‘1,000 Goodie Bags’ for BT BAF Children for Children (CFC) 2021 initiative. Together, ERA staff and advisers hope to make this Children’s Day a special one for 1,000 children from underprivileged families, with each of them receiving a goodie bag during their outing to celebrate Children’s Day.
ERA Q2’21 Career Advancement Day
In celebration of crossing over 8,000 ERA trusted advisers, the Q2’21 Career Advancement Day marked ERA’s history as the first quarterly conference to celebrate the achievements of the Top 400 Achievers, up from 350 in the previous quarterly conference, as well as recognising the hard work and successes of its leadership team with the Top Leaders awards.
The quarterly conference also featured a keynote address by Mr Desmond Tan, Minister of State for Home Affairs & Sustainability and the Environment as well as a special Redesigning Real Estate Forum: Looking Back, Charting Forward – a dialogue session with five invited developers and moderated by Doris Ong, Chief Operating Officer (Project Marketing) of ERA. This was a follow-up session from the success of last year’s Redesigning Real Estate Forum conducted during the Circuit Breaker period, where attendees gained exclusive insights from — Adeline Ong (City Developments Limited); Koon Wai Leong (Hoi Hup Realty); Tan Zhiyong (MCC Land); Eugene Lim (Oxley Holdings) and Yen Chong (QingJian Realty).
In addition, ERA’s senior management provided further insights in their speeches:
- How the real estate industry is shaping up in the post-Covid world
- Updates on agency’s sustainability and growth strategies, as well as its latest tech tools updates
- Upholding professional standards in the new norm real estate economy
- Updates on its latest $10 million Covid-19 Business Support Plan grant to support its network of trusted advisers
- The announcement of ERA’s participation in the upcoming Singapore Property Show 2021, starting from 22–30 May 2021
- Presented the International Award Circle of Success, awarded by its global franchisor from the United States of America, ERA Real Estate, to:
- 2020 Leaders’ Circle Top Sales Associate – Kavin Kuah, Branch Division Director of ERA
- 2020 Leaders’ Circle Top Selling Broker – Chris Chen, Advisory Group Division Director of ERA
Related Article:
Link:https://www.businesstimes.com.sg/life-culture/era-donates-over-s20000-to-bt-baf
All ERA Singapore agents will each receive about S$1,340 under the organisation’s 2021 COVID-19 Business Support Plan.
SINGAPORE, May 04, 2021 – Leading real estate agency ERA Network Realty (ERA Singapore) today announced it is unveiling its 2021 COVID-19 Business Support Plan, to which it is contributing over S$10 million. Comprising three grants — digital, training and career — the plan is set to benefit more than 8,000 ERA real estate agents on their professional development journeys.
Emerge stronger together through the adoption of digital solutions and technological resources
Every ERA agent will get to claim a digital grant of S$700. This grant empowers agents by allowing them to harness new technologies to gain a competitive advantage. S$500 is allocated to the setting up of a custom domain and hosting, development of a personal website as well as project web and ERA Project 360-degree virtual tours. The next S$100 can be used for ERA Tech Tools, such as RealtyWatch by ERA, robo advisor, robo chatbot, eSignature, analytics and eBooks. The final S$100 can be used to offset costs that come from subscriptions to digital services such as accessing condo floor plans, eLitho, For Sale By Owner / For Rent By Owner, HiWire Online – PowerSearch, HomeBiz and HomeLoan.
Upskilling to meet the market needs of the future
Periodic training is a key ingredient that ensures a real estate agent’s lifelong success. The training grant of S$356 will support an individual’s learning journey . Agents can now each claim up to S$76 when they attend the Continuing Professional Development courses conducted by RIA School. The S$100 Ultimate Agent Training eVouchers can be redeemed on myERA. The S$180 2021 Conference Fees will cover expenses incurred when attending this year’s Asia Pacific Business Conference, Career Advancement Day Quarter Conferences and Monthly Award Ceremony.
Building a sustainable career
Agents can tap the Career Grant of S$283.50 to fully offset their Real Estate Salesperson License Renewal, if paid within the 1 to 31 October 2020 cycle. The career grant can also be utilised for other business outflows, such as prospecting or recruitment matters.
Read more on these websites here:
Edge Prop:
The Business Times:
Property Guru:
SINGAPORE, 27 April 2021 – The Government Land Sales (GLS) tender for the private residential site with commercial space on the first storey at Northumberland Road closed on 27 April. The site was under the 2H 2020 Government Land Sales programme Confirmed List and was the tender launched was launched in October 2020. The land parcel could yield about 405 housing units.
The details for this site are included in the table below:
Table 1: Details of the private housing site at Northumberland Road
| Location | Northumberland Road |
| Site Area | 8,732.9 sqm |
| Maximum Permissible Gross Floor Area | 36,679 sqm |
| Estimated Commercial Space | 1,500 sqm |
| Estimated number of dwelling units | 405 |
| Lease Period | 99 years |
Source: URA
The land parcel is conveniently located next to Farrer Park MRT station, which is only two stops away from the Dhoby Ghaut MRT interchange along the Orchard Road shopping belt. The subject site is also within close vicinity to medical institutions like Farrer Park Hospital, KK Women’s and Children Hospital, and shopping malls such as City Square Mall and Mustafa Shopping Centre.
The commercial space on the first storey of the development is likely to be used for shops and food & beverage (F&B) outlets which would attract certain young and mobile residents and tenants.
Moreover, the estimated size of 405 dwelling units is rather manageable for most developers to build and sell all the units within five years, thus minimizing the risks of exceeding the ABSD (Additional Buyer’s Stamp Duty) deadline.
Comparable residential development
The last residential GLS site that was sold around this location was the site for Uptown @ Farrer on Perumal Road. This land plot was sold in January 2017 at a land rate of $1001 psf per plot ratio (ppr).
Uptown @ Farrer is also the only new residential project with units available for sale in the Farrer Park area. As of the end of March 2021, about 70% of the total number of units are sold. By the time the new development at Northumberland Road is launched for sale, probably in 2022 or 2023, all the units in Uptown @ Farrer would be sold.
The median transacted prices for the comparable condominiums in that location are stated below:
Table 2: Comparable residential projects to Northumberland Road GLS
| Project Name | Road name | Tenure | Year of completion | Total no. of units | Median price $psf* |
| Uptown @ Farrer | Perumal Road | 99 years | Uncompleted | 116 | $1,929 |
| Eight Riversuites | Whampoa East | 99 years | 2016 | 843 | $1,445 |
| City Square Residences | Kitchener Link | Freehold | 2009 | 910 | $1,614 |
| Citylights | Jellicoe Road | 99 years | 2007 | 600 | $1,514 |
| Kerrisdale | Sturdee Road | 99 years | 2005 | 481 | $1,183 |
*Note: Median price is based on reported transactions from January to March 2021
Source: URA, ERA Research & Consultancy
Tender results
The strong take-up in the recent launches, from Midtown Modern to one-north Eden, had increased the confidence of real estate developers to acquire development land, especially GLS sites.
The tender for this site attracted 10 bids. The highest bid was submitted by a JV between City Developments Ltd and MCL Land at $445,888,000 or at the land rate of $1,129 psf ppr.
The robust tender participation rate for the Northumberland Road GLS tender could be due to the diminishing private housing supply in the city-fringe area. The only new project that is not yet launched in the RCR is the 388-unit Liv @ MB located in District 15. Hence, some property developers are eager to replenish their land bank.
This is the first residential GLS tender to close this year and it would set the tone for the other two GLS tenders that will close on 25 May 2021.
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