Trusted by GenERAtions

Marcus Chu leads ERA Singapore, ERA Asia Pacific, and APAC Realty as CEO, guiding both strategic vision and day-to-day operations to solidify ERA’s standing as Asia’s leading real estate agency.

With over 28 years of industry expertise, Marcus’s leadership has been instrumental in empowering agents with cutting-edge digital tools like SALES+, ERApro, RealtyWatch and iERA. These innovations enhance agents’ capabilities, streamline their workflow, and elevate the client experience. By equipping agents with the right tools and training, Marcus ensures that they are not only set up for success but also prepared to deliver exceptional service to clients.

Guided by his motto, “We rise by raising others,” Marcus fosters a culture of collaboration and support by providing innovative solutions through technology and training, empowering agents to thrive. His visionary outlook continues to drive ERA’s growth, setting new standards of excellence and innovation, and enabling both agents and consumers to achieve their real estate goals.

As Deputy CEO and head of ERA’s project marketing arm, Doris Ong has played a pivotal role in establishing ERA Singapore as Asia’s leading real estate agency, particularly in Project Marketing.

Since the division’s launch, ERA has sold over 60,000 new homes across more than 450 projects. Doris’s leadership has ensured that agents are equipped with the opportunities and resources they need to succeed in a competitive market. Through comprehensive training, support, and access to valuable project insights, Doris empowers agents to excel in their careers and provide exceptional service to clients.

Her vision extends beyond business success—Doris champions a culture of integrity, sustainability, and social responsibility, aligning ERA’s values with actionable initiatives that foster empowerment, growth, and a stronger connection with clients.

Kevin Lim, Chief Agency Officer at ERA Singapore, is a visionary leader dedicated to transforming the real estate landscape. Since beginning his career in 2002, Kevin has built an impressive track record, mentoring countless agents to achieve success and independence through his resonant philosophy on sales and personal growth.

Under Kevin’s leadership, agents are empowered with innovative strategies, impactful training, and the confidence to excel in a highly competitive market. His ability to inspire and nurture talent has made a lasting impact on both the agents he leads and the clients they serve.

In addition to his role at ERA, Kevin founded Singapore’s #1 largest real estate team, comprising over 4,000 agents. His forward-thinking leadership has set industry benchmarks while fostering a culture defined by collaboration and excellence.

Recognized as the first recipient of the ERA Honorary Award & Lifetime Achievement Award, Kevin’s legacy continues to inspire agents and drive meaningful change within the real estate industry.

Eugene Lim, a respected thought leader in the real estate industry, has dedicated his career to empowering agents and ensuring their growth and success.

With deep industry experience dating back to 1991 and a return to ERA in 2003, Eugene now serves as the Key Executive Officer (KEO) of ERA Singapore.

Eugene oversees business management and the supervision of agents, fostering a culture of professionalism, integrity, and continuous learning. His efforts ensure agents maintain ethical standards while delivering exceptional client service.

Through his dedication to empowering agents, Eugene has solidified ERA’s position as a trusted leader, helping agents thrive in a fast-changing real estate landscape.

As Chief Financial Officer at ERA Singapore, Poh Chee Yong plays a vital role in empowering agents with strategic financial guidance, allowing them to focus on their clients and their careers.

Since joining in 2011, Chee Yong has streamlined ERA’s financial systems, providing agents with advice on tax, GST, and CPF matters. His leadership has empowered agents to make informed decisions that ensure their financial stability while focusing on providing excellent client service. By enhancing agents’ financial literacy and collaborating closely with the training department, Chee Yong ensures that agents are well-equipped to manage their earnings effectively.

Chee Yong’s commitment to financial transparency and support ensures that ERA agents are empowered to build long-term success in their careers while delivering superior value to clients.

As Chief Technology Officer (CTO) at ERA Singapore, Raymond Leong leads the company’s digital transformation, providing agents with advanced tools to streamline operations and enhance productivity.

Through the development of platforms like SALES+, Raymond empowers agents by offering them powerful tools that manage leads, access real-time market insights, and make data-driven decisions. This focus on digital innovation ensures that agents can provide clients with the most accurate and timely information available.

Raymond’s vision for the future is to expand ERA’s digital ecosystem, integrating AI-driven tools that predict market trends and client needs. By empowering agents with these cutting-edge resources, Raymond ensures ERA remains at the forefront of technological innovation, setting new standards for the industry and enhancing the client experience.

Liam Hiap is the Managing Director of ERA’s Capital Markets and Investment Sales, specialising in high-value transactions for assets above S$10 million. His expertise spans collective sales, land acquisitions, commercial properties and Good Class Bungalows. With over 32 years in the industry and an impressive track record of transacting more than S$3.4 billion in investment properties, Liam Hiap brings deep market insight and proven results.

Liam Hiap is a strong believer in cultivating trust within his team, understanding that a foundation of trust is essential to building lasting client relationships. He works closely with his team to reinforce ERA’s brand, elevate client confidence in corporate transactions, and drive talent recruitment, fostering a collaborative environment where excellence and integrity thrive.

Bernard Lee is the Senior Vice President of ERA’s Asia Pacific Development department, where he plays a pivotal role in expanding ERA’s network across the region. His focus is not only on growing the company’s market share but also on empowering stakeholders to thrive and succeed. Bernard believes in fostering strong, collaborative relationships that drive innovation and create opportunities for others to excel.

Beyond driving business growth, Bernard is a passionate advocate for sustainability, leading ERA’s ESG initiatives to create greener living environments and empower communities, ensuring a sustainable future for generations to come.

Deming leads Agency Operations, serving as the backbone of agent support through essential functions such as HR for associates, strategic partnerships, business services, and organizing impactful events. Since joining ERA in 2015, he has led by example with a hands-on approach, embodying a commitment to teamwork and unity.

A true believer in leveraging each team member’s strengths, Deming empowers agents and staff with the resources, connections, and operational support needed to thrive. An avid fan of extreme board sports, he is passionate about fostering a strong, collaborative community within ERA, dedicated to supporting success at every level.

Nicholas Poa, SVP of Operations & Legal, plays a pivotal role in overseeing ERA’s operations, particularly in recruiting, developing, and supporting ERA’s award-winning salesforce. Under his leadership, the team’s dedication to agent and client satisfaction has garnered various accolades, with the award-winning legal division adeptly supporting transactions across all property types.

Committed to ERA’s legacy of unlocking property value for generations, he views property as a premier asset class. Outside of work, Nicholas imparts lessons in asset progression to his three children and proudly serves as a Military Expert with the SAF, providing legal expertise to support Singapore’s defense.

Li Li heads the Valuation Department at RIA, a subsidiary of APAC Realty, where she drives the strategic direction and oversees day-to-day operations to uphold the company’s reputation for excellence.

With 27 years of industry expertise, Li Li delivers accurate and insightful valuations across a diverse range of property types, including HDB and private residential, commercial, industrial, and special properties. Her hands-on leadership ensures that her team consistently adheres to the highest standards of integrity and service.

Guided by her “hands-on, walk-the-talk” philosophy, Li Li fosters a collaborative and continuously learning culture, empowering her team to thrive.

As Senior Vice President of Asia Pacific Development, Vic Toh drives ERA’s expansion across the region. Responsible for bringing new countries into the ERA network and supporting subsidiaries with tailored business development strategies, Vic strives to bring create a network uniquely ERA.  

In Singapore, he leads international project marketing, enabling agents to connect clients with trusted overseas investments. Vic ensures every core team is committed and has the resources and support needed for sales.

Lynn drives learning and development at RIA School, a subsidiary of APAC Realty and an approved course provider under the Council of Estate Agencies—focused on preparing estate agents and salespersons to meet Singapore’s rigorous professional standards. She cultivates an environment where everyone feels included and supported, ensuring that all learners have the resources they need to excel.

Her dedication goes beyond basic certifications and licensing. Lynn is committed to educating and upskilling individuals so they fully understand their professional roles, ethical responsibilities, and the skills needed for long-term success. Known for adopting a personal approach, she turns challenges into opportunities and inspires others to thrive, innovate, and continuously elevate their real estate careers.

A dedicated and inquisitive researcher, Shanting consistently seeks to explore new areas of knowledge to enhance her understanding of the real estate market. This unwavering commitment to deepening her expertise defines her leadership as the head of ERA Singapore’s Research and Market Intelligence Team. 

Shanting provides in-depth commentary across a wide spectrum of media platforms, with her findings garnering much attention in local publications. Beyond fuelling agents and homebuyers with data-driven insights, Shanting also dedicates her time to nurturing a collective of young analysts in her team. 

Garett leads ERA’s Training & Development team, where he creates tailored programs to empower agents, leveraging his 15+ years in the industry and first-hand experience as an agent. His approach is deeply empathetic, understanding the unique needs and challenges agents face at every stage of their journey. 

As ERA’s SALES+ Ambassador, Garett is a strong advocate for the super app, collaborating closely with the tech team to continually improve its functionality to best serve agents. His commitment to innovation and growth embodies ERA’s dedication to agent success and excellence.

Ning leads the marketing communications department at ERA Singapore. With a rich background in the real estate and marketing industry, Ning brings over a decade of experience in brand strategy, campaign development, and digital marketing, and she is passionate about creating impactful communications that resonate with diverse audiences.  

At ERA, Ning is committed to elevating the brand’s legacy of being “Trusted by GenERAtions“.  She and her team of driven marketers aim to resonate with agents and consumers through compelling campaigns that empower agents and captivate clients.

Alex Lim stands as a dynamic force in Singapore’s real estate market with 17 years of expertise. Leading a team of over 4,000 real estate professionals, he has guided his advisory to over $1 billion in property sales through strategic leadership and forward-thinking mentorship.

Recognized as ERA’s #1 Top Division in 2023, Alex leverages innovative tools and deep market insights to achieve outstanding results. His leadership emphasizes integrity, collaboration, and inspiring his team to excel, creating transformative outcomes for clients and teammates alike.

Chris Chen brings 22 years of experience that spans residential, commercial, and international markets. His career is marked by versatility, from marketing developments in Thailand and the UK to mentoring a team of over 1,000 professionals.

His achievements include the Lifetime Top Division Award and being named Overall Top Division Director for five consecutive years. Known for his ability to adapt in a dynamic industry, Chris empowers his team with insights and strategies that drive success both locally and internationally.

Eugene Koh is a forward-thinking leader with over a decade of experience. With a strategic mindset, he has built a reputation for helping clients and teammates achieve success through financial planning and portfolio management.

Eugene focuses on fostering collaboration, creating a supportive environment where individuals thrive. His commitment to personal growth and excellence has propelled his team to deliver exceptional results, inspiring those around him to aim higher in their real estate careers.

Ryner Koh brings a wealth of financial expertise to real estate, leveraging his Chartered Financial Analyst (CFA) qualification to guide clients toward smarter property investments. Since joining ERA in 2015, he has earned a reputation for blending financial acumen with strategic insights to help clients achieve long-term success.

Ryner is equally dedicated to fostering growth within his team, providing mentorship and financial training that empower associates to excel in a competitive industry. His commitment to continuous improvement and collaboration has inspired those around him to reach new heights in their real estate careers.

Zac Huang is a trailblazer in the industry with over 18 years of experience. Overseeing a vast network of professionals, he has driven record-breaking sales, surpassing $220 million annually in recent years.

Beyond sales, Zac is a property investor, trainer, author, and mentor. His seminars and training sessions have attracted wide audiences, cementing his reputation as a thought leader. Featured in major publications, he continues to shape the industry through innovative perspectives and multifaceted expertise.

Gary Lau has been a cornerstone of the real estate industry for over three decades. A resilient leader, he draws on his six years in the Singapore Armed Forces to guide more than 2,000 associates with discipline and compassion.

Gary’s commitment to mentoring and empowerment has earned him accolades like the League of Excellence and 11 Top Division Director Awards. His career reflects a deep belief in inspiring others to overcome challenges and achieve fulfilling futures through real estate.

Alvin Lim has dedicated 28 years to building a legacy of leadership and collaboration. Recognized with the League of Honour and League of Excellence awards, his career is defined by a commitment to helping his team reach their fullest potential.

Alvin’s approach focuses on clear goal-setting, personalized mentoring, and fostering open communication. By creating a supportive environment for growth, he ensures his teammates have the tools they need to succeed, shaping the next generation of real estate professionals.

Mark Teo has dedicated over 30 years to real estate, transitioning from an R&D engineering background to pursue a more fulfilling career. His perseverance and commitment have earned him accolades like Top ERA Division Director for five consecutive years.

Mark’s passion lies in empowering others. He has guided countless agents toward financial success, emphasizing the value of resilience and purpose. He continues to inspire his team with his depth of experience and unwavering dedication to their growth.

Adi Mesti Jadi has been a prominent figure in real estate for more than two decades. With a background in electrical engineering, his transition to real estate reflects his drive to create meaningful impacts in his clients’ lives.

Celebrated for his values of integrity and persistence, Adi offers tailored solutions that prioritize long-term planning. His dedication has earned him numerous accolades and a thriving referral-driven business. His mentorship empowers his team to achieve success while fostering trust and strong relationships.

Bjorn Chua brings 17 years of experience and a proven ability to build high-performing teams. He emphasizes accountability and collaboration, enabling his team to exceed ambitious sales targets consistently.

Bjorn’s leadership is grounded in mentorship and innovation, equipping team members with tailored strategies for success. His dedication to fostering growth and transparency has positioned his team to thrive in the ever-changing real estate industry.

Dennis Chee combines his engineering background with a passion for property design and investment. With over two decades of experience, he has built a career marked by ethical practices and a commitment to excellence.

Dennis encourages adaptability and continuous learning, empowering his team to embrace change and upskill for success. His strategic mentorship has helped many associates build fulfilling careers while maintaining long-term client relationships rooted in trust and integrity.

Kelvin Poh has dedicated nearly two decades to cultivating leadership and resilience. Known for his action-oriented approach, he inspires his team to achieve remarkable success by leading with persistence and hands-on strategies.

Kelvin’s loyalty to his team is matched by his commitment to their growth, offering tailored training and fostering a never-give-up mindset. His ability to unite his team through collaboration and shared success has created a high-performing and resilient group.

Mark Kong brings over 20 years of distinguished experience in real estate. With a civil and structural engineering background, he applies a meticulous and methodical approach to guiding clients and mentoring his team.

Known for his integrity and affable service, Mark has built a thriving business driven by referrals. By leveraging innovative tools and training platforms, he continues to empower his team and deliver exceptional outcomes for clients in a competitive industry.

Tracy Teo is an advocate for diversity and women’s empowerment in real estate. With nearly two decades of experience, she leads a thriving team of over 200 agents with a focus on mentorship, innovation, and work-life balance.

Tracy’s entrepreneurial background provides a unique perspective on leadership, blending business acumen with empathy. As the only female Agency Leader, she inspires her team and industry peers to pursue bold goals, leveraging real estate as a platform for personal and professional growth.